The Restaurant Decision-making Process - US - July 2015
“Restaurants have many operational and menu elements to balance to service the greatest number of consumers. While operators may not be able to please all the people all the time, they can look at the demographics that spend the most and evaluate what they are looking for. In some cases, it’s healthy menus, and in other cases, it is indulgent desserts. Some consumers care about long wait times. If those who most value short wait times are big-spending demographics, it’s time to address the issue.”
– Julia Gallo-Torres, Sr. Food and Drink/Foodservice Analyst
This report looks at the following areas:
- How can restaurants balance health with indulgence on the menu?
- What can be done to minimize the wait-time obstacle, especially for casual and fine dining?
- How can restaurants effectively respond to the growing Hispanic population?
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