The Role of Trust in Financial Services - US - December 2018
"The financial services sector has been hard hit by reputation-damaging events. Consumer trust is built on personal interaction with their preferred brand, but tangible features like low fees are still most important for FSI (financial services institution) selection."
– Jennifer White Boehm, Associate Director - Financial Services
This report examines the following issues:
- Trust is a baseline for all other financial
- History matters
- Add a personal touch
- Employee involvement breeds trust
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