The State of the Burger - US - April 2016
"The burger category is ripe for continued innovation as new fast casual players enter the market and existing brands expand their burger menus. Diners today are open to trying new and exciting burgers made with innovative beef blends and unique toppings. While burgers are a favorite dish for many consumers, restaurants must compete with not only other burger restaurants but also chains offering quick and delicious non-burger entrees."
- Caleb Bryant, Foodservice Analyst
This report discusses the following key topics:
- The burger market is getting crowded
- People are eating less beef
This Report covers burgers at both LSRs (limited service restaurants) and FSRs (full service restaurants). Burgers can refer to traditional beef burgers, non-beef meat burgers (eg turkey, bison, salmon burgers), and vegetarian burgers (eg black bean, soy burgers). This Report focuses on both burger-specific restaurants (eg. Wendy’s, Shake Shack, BurgerFi, etc) and restaurants that sell burgers
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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