The State of the eCommerce Industry - US - January 2019
"The eCommerce industry is reaching a pivotal point heading into 2019. Online sales are growing faster than overall retail sales as online shopping becomes more routine. Given the level of interest in online shopping as well as the competition for shoppers’ attention and walletshare, online retailers must be agile when it comes to meeting potential shoppers where they are and removing any potential barriers to an online purchase. Building trust, offering unique products that stand out, and ensuring an easy delivery and returns process are three key pillars to succeeding in eCommerce in 2019."
- Matt Lindner, Senior eCommerce Analyst
This Report looks at the following areas:
- eCommerce shows no sign of slowing down
- Free shipping and returns have become table stakes
- More products draw in more online shoppers
- Maintain an active online presence to build trust
- Consumables are set to gain ground in 2019 and beyond
- Social media is essential to selling to younger online shoppers
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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