The Time-Pressed Consumer - Brazil - October 2015
“Brazilians are searching for ways to save time, whether through convenient food options, 24-hour beauty services, multifunctional and quick-to-apply personal care products, or looking for alternatives to avoid traffic congestion and long queues. In this context, technology is emerging as an ally of consumers, helping them increase their productivity in their daily routines. Marketers also have the opportunity to tap into this demand with products and services that offer emotional and mental benefits as well as helping them accomplish their daily tasks.”
– Renata Pompa de Moura, Research Manager
This report answers the following key questions:
- What activities are consumers doing less given the lack of time?
- What are consumers doing in order to save time?
- How are consumers’ eating and personal care habits changing?
- What time-saving technology are consumers using and what are their main interests?
What you get
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