The Underbanked - Canada - February 2016
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“Disruptive start-ups have the potential to poach future generations of banking customers by offering them lower-cost alternatives to conventional services and becoming a trusted alternative. Conversely, this could also lead to alliances with mainstream financial institutions.”
– Sanjay Sharma, Senior Financial Services Analyst
This report looks at the following issues:
This report seeks to analyse banking consumer behaviour and the attitudes of the unbanked and the underbanked. We examine different facets of the underbanked segment. Starting with the reasons for not having a bank account, we look at the other financial products owned by this segment. Furthermore, we explore their financial priorities, amount of investment/debt held and general attitudes related to personal finance/banking.
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
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