Theme Parks and Amusement Parks - China - November 2019
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“Theme parks and amusement parks are estimated to see slower but still healthy growth in terms of visitor volume. The market will become more mature. Establishing a well-known brand will be critical for future competitiveness. Park brands can leverage products that source inspiration from parks’ IPs to grow sales, such as IPs’ storylines. Consumers’ passion for learning knowledge opens up the possibility for innovative in-park attractions and retail sites.”
– Saskia Zhao, Research Analyst
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