Theme parks are a popular leisure destination with almost half of American adults having made a visit in the past three years.
Families are the core demographic, with higher visitation rates and in-park spending, and theme parks are investing in ways to attract kid, teen, and adult family members. This includes introducing new attractions built around popular movie characters, developing technological solutions to address pain points, and creating buzz around special events to give visitors a reason to return.
For the purposes of this Report, Mintel uses the terms “theme park” and “amusement park” synonymously. Both terms refer to a commercially operated park which offers rides, games, and other forms of live entertainment in exchange for an admission fee.
The report includes analysis of “destination” as well as “regional” theme parks. For the purposes of this report, “destination” parks are described as parks which attract visitors from around the world; they are full attractions unto themselves and invest heavily in advertising and promotion across the US.
“Regional” parks generally attract visitors from local areas, have a single park location, do not offer lodgings on park property, and do not advertise outside of their region. Regional parks include: Cedar Point, Dollywood, Hersheypark, Kings Island, Six Flags, Legoland, Knott’s Berry Farm, and other local amusement parks.