Themed Travelling - China - August 2019
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“With consumers motivated by personal hobbies to try themed travel, customisation is part of the ‘DNA’ of this product. This means well-design themed travel can serve as an ingredient for customised travel on one hand, but it is difficult for themed travel to enjoy economy of scale on the other hand. The focus of innovation in themed travel can be expanded from new routes and destinations to sourcing hobby-based activities from people and selling these to travellers. How themed travel can help create new experiences depends on the specific themes applied to trips. Enjoying a slower-paced lifestyle rather than improving sleep quality helps promote health and wellness themed travel. Self-drive tours can harness the lifestyle characteristics of different car brands or car types to create novel lifestyle experiences for consumers to enjoy when they travel.”
– Saskia Zhao, Research Analyst
This report examines the following issues:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.