Tires - US - November 2019
£ 3,435.47 (Excl.Tax)Excl. Tax Buy Now
"Consumers are much more likely to listen to a professional when it comes to selecting tires for their vehicle. Tires aren’t a top of mind purchase for the majority of consumers, and for the most part, tires aren’t an issue for consumers until they become an issue. When problems do arise, consumers rely upon their trusted retailer to steer them in the right direction. Tire brands and retailers need to ensure that they’re positioning themselves as a leading expert if they want to earn the business of consumers. Regardless of the cost of tires, consumers need to feel that they’re being guided to make a purchase that will guarantee them peace of mind."
- Hannah Keshishian, Automotive Analyst
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