Toilet Care - Europe - November 2010
Toilet care is a major household cleaning sector, but growth in the more developed European markets is slow. Consumers have less time to clean and less cash to spend on cleaning products. The major current trend is towards more sustainability: 'chemical' cleaning products are widely perceived as bad for the environment. However, 'green' brands at premium prices remain niche, with their effectiveness under question. The major brands are taking on the sustainability issue, as well as addressing consumer demands for greater effectiveness and ease-of-use. The problem is how to translate added value into value growth.
European FMCG reports - now new and improved!
In response to increased demand and client feedback, Mintel European FMCG reports now cover more market sectors on a Pan-European scale and are enhanced with even more consumer and market analysis. In 2010, we will publish more than 60 reports across five key FMCG categories, providing insight into the major European markets including the UK, Germany, France, Italy and Spain.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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