Touring and Adventure Holidays: Inc Impact of COVID-19 - UK - May 2020
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“When travel restrictions begin to ease consumers will be more cautious about group-based touring formats than other holiday types. The market will have to adapt, at least in the interim, and possibly in the longer term. Adaptations should include smaller group sizes incorporating the ‘new normal’ of social distancing, private escorted tours and self-guided touring for closed groups of family and friends.
The pre-crisis trends towards long-haul and off-the-beaten-track touring are likely to be put on hold, at least for a while, as travellers stick to more familiar haunts closer to home, for a mix of health and economic reasons. In the longer run, the touring and adventure holiday market had strong future growth prospects prior to the COVID-19 crisis, and is likely to bounce back, helped by the wanderlust and relative affluence of an expanding over-55 population.”
- John Worthington, Senior Analyst, 28 May 2020
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