Toy Retailing - UK - February 2017
“In an increasingly competitive toy market, toy specialists need to do all they can to stand out from generalists. Given that almost two fifths of shoppers have visited a store before buying a toy and parents view shopping trips as a way of bonding with their kids, there are more opportunities for toy retailers to make the in-store shopping experience more fun in order to encourage families to see them as a destination venue where they can spend time playing as well as shopping for toys.”
– Tamara Sender, Senior Retail Analyst
This Report answers the following key questions:
- How has the toy market performed over the last year?
- Who are the winners and losers in the toys and games market?
- What are the opportunities for growth in the sector?
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