Toy Retailing - UK - March 2019
Covered in this report
This report defines toys and games as specifically children’s toys that are supplied by specialist companies and sold through independent or multiple toyshops, toy departments in department/ variety stores, grocery multiples and catalogue showrooms. In such a diverse market, there is inevitably some blurring of the definition in some categories such as in the arts and crafts sector, for example. In this instance, general stationery and artists’ materials are excluded, and only colouring sets and painting materials solely aimed at children are included.
“The toy retail landscape has seen huge changes over the last year with the loss of Toys R Us. Since its demise many retailers have been fighting to claim their piece of the pie. Given that as many people buy toys online as they do offline, Amazon is one of the retailers that gained the most from the loss of the retailer, as many feel that buying toys online gives them access to better prices. There are, therefore, opportunities for toy retailers to make the in-store shopping experience more experiential in order to encourage families to see them as a destination venue and a fun alternative to online shopping, which is a merely transactional experience.”
– Chana Baram, Retail Analyst
This report examines the following issues:
- Who has benefited from the demise of Toys R Us?
- Ways to win in the toy market
- The gender problem that prevails in the toy industry
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