US Traditional Toys and Games Market Report 2022
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This report provides comprehensive and current information and analysis of the traditional toys and games market including traditional toys and games market size, anticipated market forecast, relevant market segmentation, and industry trends for the traditional toys and games market in the US.
While adults buying for children is the undisputed primary audience for traditional toys and games, 55% of adults also bought these items for their own enjoyment in the last year. Adult toy buyers can present a tricky audience to please, though strategies from Lego (building on basics to extend appeal) and Hasbro (adult-themed crowdfunding) could present opportunities for toy brands.
Global economies are not without inherent peril. COVID-19 outbreaks in China’s busiest ports have caused major shipping delays and increased costs in recent years. Despite inflation potentially levelling out, there remains some risk to the holiday shopping season due to supply issues and rising costs. While some signs appear positive for growth, retailers may seek to hedge their bets by expanding digital pre-order options and buy now, pay later opportunities to secure purchases.
Of course, no discussion of popular toys and games can be considered complete without also discussing the media that inspires and is inspired by the toys on the shelf. Traditionally popular franchises may soon face stronger competition, as the popularity and recency of associated media has built demand for toy lines more popular with young consumers. Missteps on film and media could result in reduced brand appeal over long periods of time as other brands step in to fill key entertainment opportunity roles.
Read on to discover more about the traditional toys and games consumer market, read our Teen & Tween Gaming – US – 2022, or take a look at our other Holidays and Travel research reports.
Brands include: Mattel, American Girl, Hasbro, Kenner, Barbie, BRATZ, G.I. Joe, My Little Pony, Transformers, Disney, LEGO, Pixar, Star Wars, Sesame Street, LeapFrog, See ‘n Say, Play-Doh, Crayola, Amazon, Magic: The Gathering, Monopoly, Tomy Company, Fisher-Price, Playmobil, Hot Wheels, L.O.L. Surprise! Dolls, YouTube, Mr. Potato Head, Milton Bradley, Parker Brothers, Wizards of the Coast, Twitch, Dungeons & Dragons, Cinemark, Candy Crush, Wordle, Premium Joy, Harry Potter, Marvel.
This report, written by Brian Benway, a leading analyst in the Gaming and Entertainment sector, delivers in-depth commentary and analysis of traditional toys and games market research to highlight current trends and add expert context to the numbers.
Toys and games remind adults of their own childhoods, likely times when they had a lot less stress on their minds. This might be a year of big spending in less than exciting ways, but, naturally, parents want to provide those fun carefree times for their own children in the best way that they can.
Brian Benway
Gaming and Entertainment Analyst
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Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.