Travel Agents - UK - December 2014
“The casual, non-committal browsing environment offered by concept stores should prove appealing to consumers, but in-store sales conversion rates will likely take a hit. However, for larger brands this could be offset somewhat by a realigned focus on selling higher-margin, differentiated products, or by working to boost the sale of ancillary products such as travel insurance or foreign currency.”
– Harry Segal, Technology & Travel Analyst
This report answers the following questions:
- Can the rollout of new concept stores save the high street?
- How can agents cater to a better-informed customer?
What you get
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