Travel Agents - UK - December 2016
“The main selling point in a world of increasing automation will become human expertise (or innovative combinations of the technological and the human). For travel shops this is likely to mean increasing specialisation of knowledge and personalisation of product in order to offer customers something not easily replicated online in their own living room.”
- John Worthington, Senior Analyst
This report will cover the following areas:
- Time and knowledge are increasingly valuable commodities in the digital world
- Travel agents can become value-for-money experts
- An ageing traveller population will seek health advice
- Enriching the holiday by selling experiences
Travel agencies are defined as outlets at which holidays or other leisure travel products are purchased, including high street retailers (operating either as standalone shops or concessions in department stores and supermarkets). These include both vertically integrated travel agents (owned by large travel groups that are heavily biased towards selling their own products, although they do sell holidays from other operators) and independent travel agents (those that have no links, in terms of ownership, with any tour operators and thus have the ability to sell any holiday from any operator). Online-only travel agents such as Expedia are also mentioned but are not the focus of this Report.
Many travel agencies also sell via online and telephone channels but the focus of the consumer research in this Report is on personal visits to travel shops.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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