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This report looks at the following areas:

• What is the current state of tourism in Australia?
• Which are the main inbound source markets and where will growth come from?
• How is the tourism sector forecast to grow to 2020?
• What are the main investment areas and tourism activities to achieve growth?

What's included

What's included

Table of contents

Table of contents

  1. Key Facts: Australia

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

              • Tourism and the Economy

                    • Figure 1: Tourism GDP, 2013-14
                    • Figure 2: International visitor expenditure, 2013-14
                    • Figure 3: Top 5 inbound markets by spend and share of expenditure, 2014
                    • Figure 4: Share of total trip expenditure by purpose of visit, 2014
                • Arrivals

                  • International
                    • Figure 5: International tourist arrivals by region of origin, 2010-14
                    • Figure 6: International tourist arrivals by top 10 source countries, 2013-14
                  • Domestic
                  • Market Characteristics

                    • International
                      • Purpose of visit
                        • Figure 7: International arrivals by purpose of visit, 2013-14
                      • Seasonality
                        • Length of stay
                          • Figure 8: International arrivals by purpose of visit and average length of stay, 2013-14
                        • Domestic
                          • Purpose of visit
                            • Figure 9: Domestic arrivals by purpose of visit, 2013-14
                          • Seasonality
                            • Length of stay
                              • Figure 10: Domestic arrivals by purpose of visit and average length of stay, 2014
                          • Transport

                              • Air
                                • Figure 11: International passenger traffic through Australian international airports, 2013-14
                                • Figure 12: International passengers by major airlines, 2009 & 2014
                              • Road
                                • Rail
                                  • Sea
                                  • Accommodation

                                      • Figure 13: Tourism accommodation in Australia, 2010-13
                                  • Tourism News

                                    • Global rollout: ‘There’s Nothing Like Australia’
                                      • Cruise tourism booming
                                        • Figure 14: Australian cruise-ship industry indicators, 2012-14
                                    • What Next?

                                      • Tourism 2020: Marching towards a bright future
                                        • Business-event sector identified as high-spending tourists

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                                        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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