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Country Reports are tourism profiles of destination countries.

This report is produced by one of a global network of industry analysts, who provide market-based information as well as detailed, insightful and localised interpretation of the facts and figures.

Each profile contains information on:

  • Tourist arrivals - overnights and expenditure
  • Purpose of visit - business, leisure or VFR
  • Accommodation supply - operating performance
  • Tourism policy - management
  • Transport - access and infrastructure
  • Tourism funding - promotion and future development

What's included

What's included

Table of contents

Table of contents

  1. Australia

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

                • City gateways
                  • Sydney
                    • Brisbane
                      • Melbourne
                        • Adelaide
                          • Perth
                          • Tourism and the Economy

                              • Figure 1: International tourism receipts, expenditures and tourism balance, 2003-07
                              • Figure 2: Travel and tourism economy showing direct/indirect impact on employment and GDP, 2004-08
                          • Arrivals

                            • International
                              • Figure 3: International visitor arrivals to Australia, 2004-08
                              • Figure 4: Top ten source countries for international travel to Australia, 2003-07
                            • Domestic
                              • Figure 5: Domestic overnight visitors to national and state parks, visitors and expenditures, 2003-07
                          • Market Characteristics

                            • International
                              • Purpose of visit/length of stay
                                • Figure 6: Purpose of visit by category, year ended September 2008
                              • Seasonality
                                • Figure 7: Number of international arrivals, by month, showing seasonality, 2003-07
                              • Domestic
                                • Purpose of visit/length of stay
                                  • Seasonality
                                  • Transport

                                    • Air
                                      • Figure 8: International scheduled air traffic through Australian international airports, June 2006-June 2008
                                    • Road
                                      • Rail
                                        • Sea
                                        • Accommodation

                                            • Adelaide makes its mark
                                              • Backpacker accommodation
                                                • Figure 9: Backpacker market in Australia, 2003-07
                                            • Tourism News

                                              • What Next?

                                                About the report

                                                This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                • The Consumer

                                                  What They Want. Why They Want It.

                                                • The Competitors

                                                  Who’s Winning. How To Stay Ahead.

                                                • The Market

                                                  Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                • The Innovations

                                                  New Ideas. New Products. New Potential.

                                                • The Opportunities

                                                  Where The White Space Is. How To Make It Yours.

                                                • The Trends

                                                  What’s Shaping Demand – Today And Tomorrow.

                                                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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