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Expansion in airline capacity has played a major role in developing inbound Australian tourism. Airline connectivity between major cities in Asia and the US has underpinned visitor growth. LCCs play an instrumental role supporting the development of travel from Asia and Oceania and making domestic air travel more accessible to foreign and domestic travellers.

The backpacker is an important part of the Australian tourism market. In 2010, one in ten visitors were backpackers, defined as those spending time in backpacker accommodation. Although accommodation may be budget-oriented, average expenditure for backpackers is high because of the wide range of activities and goods they purchase on their trip.

Australia’s position as a leading tourism market will prevail in years to come, but it faces a big challenge from competing countries. Economic conditions aside, tourists are becoming more willing to travel further afield and the transport industry is making it easier as airlines expand routes and make new destinations available.

What's included

What's included

Table of contents

Table of contents

  1. Australia

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

                • New South Wales
                  • Queensland
                    • Victoria
                      • Northern Territory
                        • Western Australia
                          • South Australia
                            • Tasmania
                              • Australian Capital Territory
                              • Tourism and the Economy

                                    • Figure 1: International tourism receipts, expenditure and tourism balance, 2005-09
                                • Arrivals

                                  • International
                                    • Figure 2: International visitor arrivals to Australia, 2004-10
                                  • Arrivals by region
                                      • Figure 3: International visitor arrivals to Australia, by region, 2006-10
                                    • Arrivals by major market
                                      • New Zealand
                                        • UK
                                          • US
                                            • China
                                              • Japan
                                                • Other markets
                                                  • Figure 4: International arrivals, by top 15 source markets to Australia, 2006-10
                                                • Domestic
                                                    • Figure 5: Overnight visitors travelling in Australia, 2006-10
                                                • Market Characteristics

                                                  • International
                                                    • Purpose of visit
                                                        • Figure 6: International visitors in Australia by purpose of visit, 2006-10
                                                      • Seasonality
                                                        • Figure 7: International visitor arrivals by month, 2009-10
                                                      • Length of stay
                                                          • Figure 8: Length of stay in Australia by purpose of visit, 2009-10
                                                        • Domestic
                                                          • Purpose of visit
                                                            • Seasonality
                                                              • Length of stay
                                                              • Transport

                                                                  • Air
                                                                    • Fuel surcharges re-emerge in 2011
                                                                      • Road
                                                                        • Rail
                                                                          • Sea
                                                                          • Accommodation

                                                                              • Figure 9: Accommodation used by international travellers, based on visitor nights, 2010
                                                                          • Tourism News

                                                                            • What Next?

                                                                              About the report

                                                                              This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                              • The Consumer

                                                                                What They Want. Why They Want It.

                                                                              • The Competitors

                                                                                Who’s Winning. How To Stay Ahead.

                                                                              • The Market

                                                                                Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                              • The Innovations

                                                                                New Ideas. New Products. New Potential.

                                                                              • The Opportunities

                                                                                Where The White Space Is. How To Make It Yours.

                                                                              • The Trends

                                                                                What’s Shaping Demand – Today And Tomorrow.

                                                                              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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