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Country Reports are tourism profiles of destination countries.

This report is produced by one of a global network of industry analysts, who provide market-based information as well as detailed, insightful and localised interpretation of the facts and figures.

Each profile contains information on:

  • Tourist arrivals - overnights and expenditure
  • Purpose of visit - business, leisure or VFR
  • Accommodation supply - operating performance
  • Tourism policy - management
  • Transport - access and infrastructure
  • Tourism funding - promotion and future development

What's included

What's included

Table of contents

Table of contents

  1. Austria

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

                • Tourist destinations
                  • Vienna
                    • Salzburg
                      • Innsbruck
                        • One-off events
                        • Tourism and the Economy

                            • Figure 1: International tourism receipts, expenditure and tourism balance, 2004-08
                            • Figure 2: Travel and tourism economy showing direct and indirect impact on employment and GDP, 2004-08
                          • International
                            • Figure 3: International tourist arrivals, 2004-08
                            • Figure 4: International arrivals in all accommodation establishments from Austria’s top 10 source countries, 2004-08
                          • Domestic
                          • Market Characteristics

                            • International
                              • Purpose of visit
                                • Seasonality
                                  • Figure 5: Number of overnight stays by international tourists, showing seasonality, 2008
                                • Length of stay – international and domestic
                                  • Figure 6: Average length of stay of all travellers over the decade, 1999-2008
                                • Domestic
                                  • Purpose of visit
                                    • Seasonality
                                      • Figure 7: Number of overnight stays by domestic visitors showing seasonality, 2008
                                    • Length of stay
                                    • Transport

                                      • Air
                                        • Figure 8: Arrivals, departures and transit passengers at Vienna International Airport, 2004-08
                                      • Road
                                        • Rail
                                          • Sea
                                          • Accommodation

                                              • Figure 9: Number of overnights – domestic and international, by type of accommodation, 2004-08
                                            • Rural accommodation
                                              • MICE market in Vienna
                                                • Figure 10: Accommodation in Vienna, by category and number of beds, 2008-09
                                            • Tourism News

                                              • What Next?

                                                About the report

                                                This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                • The Consumer

                                                  What They Want. Why They Want It.

                                                • The Competitors

                                                  Who’s Winning. How To Stay Ahead.

                                                • The Market

                                                  Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                • The Innovations

                                                  New Ideas. New Products. New Potential.

                                                • The Opportunities

                                                  Where The White Space Is. How To Make It Yours.

                                                • The Trends

                                                  What’s Shaping Demand – Today And Tomorrow.

                                                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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