Travel and Tourism - Austria - August 2016
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“The overarching goal of Austria’s tourism industry is to make the country more competitive within the international tourism arena; something that will be partially measured by growth in overnight stays. The industry has set a target of 140 million bednights for 2018. Austria is a tourist destination with clearly defined and well-marketed attractions. There is a high degree of professionalism within the industry and the quality of its tourism offering – from accommodation and services through to tours and experiences – is very good. Austria also competes effectively in the business travel arena. These factors – combined with the fact that the country already achieved 135.2 million overnight stays in 2015 – means it is likely that this target will be met.”
- Jessica Kelly, Senior Tourism Analyst
This report looks at the following areas:
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What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.