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Travel and Tourism - Austria - February 2018

“Austria can boast of one of the most prolific tourism sectors in Europe and the world with over 42 million arrivals and 140 million nights spent in the November 2016 to October 2017 period. Despite the success, a more holistic approach to higher- and lower-grossing tourist destinations, better infrastructure and marketing alignment might provide a more sustainable growth. At the same time, a set of more comprehensive administrative, regulatory and tax reforms might invigorate business and investment environment, especially that for SMEs and start-ups.”
- Jessica Kelly, Senior Tourism Analyst

This Report looks at the following areas:

  • What is the current state of and what are the trends in the tourism sector for domestic and international travellers?
  • What are the main challenges on the way to more holistic growth in the sector?
  • What is the vision for the Digitalization Strategy for Austrian Tourism and Vienna 2020 Tourism Strategy?
  • What is the state of investment and transactional volume in the hotel real-estate sector?
  • Could an increase in immigration and safety concerns present both a challenge and an opportunity for the sector?

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Table of contents

  1. Austria: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

              • Winter sports
                • Hiking and lakes
                  • History and culture
                    • Food and entertainment
                    • Tourism and the Economy

                        • Figure 1: GDP per capita, 2011-16
                        • Figure 2: General government gross debt & unemployment rate, 2015-19
                        • Figure 3: Capital investment into travel & tourism, 2011-27
                        • Figure 4: Economic contribution of travel & tourism, 2011-27
                        • Figure 5: Travel & Tourism Competitiveness Index, 2017
                    • Arrivals

                      • International
                        • Figure 6: Total international arrivals, 2012-16
                        • Figure 7: Purchases by tourism providers, 2011-27
                      • Domestic
                        • Figure 8: Total domestic overnight visitors, 2012-16
                        • Figure 9: Domestic tourism expenditure, 2011-27
                    • Market Characteristics

                      • International
                        • Purpose of visit
                          • Figure 10: Arrivals of non-resident tourists at national borders, by purpose, 2012-16
                          • Figure 11: Arrivals of non-resident tourists at national borders, by region of residence, 2012-16
                          • Figure 12: Overnight stays of non-resident tourists at national borders, by country of residence, 2016
                          • Figure 13: Nights spent by non-resident tourists, by region, January-October 2011-17
                        • Seasonality
                          • Figure 14: Nights spent by non-resident tourists, by season, 2012-17
                          • Figure 15: Nights spent by non-resident tourists, by month, 2016-17
                        • Length of stay
                          • Figure 16: Average length of stay for international tourists, 2012-16
                        • Domestic
                          • Purpose of visit
                            • Figure 17: Domestic tourism by purpose of visit, 2012-16
                            • Figure 18: Nights spent by Austrian tourists, by region, January-October 2011-17
                          • Seasonality
                            • Figure 19: Nights spent by resident tourists, by season, 2012-17
                            • Figure 20: Nights spent by resident tourists, by month, 2016-17
                          • Length of stay
                          • Transport

                            • Air
                              • Figure 21: Domestic trips by air, 2012-16
                              • Figure 22: Air passengers on board (arrivals) between the main airports of Austria & their main partner airports (routes data), 2012-Q1 2017
                            • Road
                              • Figure 23: Domestic trips by road, 2012-16
                            • Rail
                              • Figure 24: Domestic trips by rail, 2012-16
                            • Sea/River
                            • Accommodation

                                • Figure 25: Accommodation, by season & year, 2012-16
                            • Tourism News

                              • Tourism Year Austria-Russia 2017
                                • Key challenges and issues for Austrian tourism
                                  • Opportunity for asylum seekers and refugees to support tourism industry
                                    • Concerns over the impact of burqa ban on Austria’s image
                                    • What Next?

                                      • Austrian Tourism Digitalization Strategy
                                        • Vienna Tourism Strategy 2020

                                        Travel and Tourism - Austria - February 2018

                                        US $236.30 (Excl.Tax)