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Description

Description

Tourism has been the main pillar of the economy of the Bahamas since the beginning of the 20th century. In most recent years, two thirds of the gross domestic product (GDP) has been generated by tourism (directly and indirectly), which employs half of the active workforce on the islands. The tourism industry has been experiencing ups and downs ever since it became an important sector of the economy, suffering from the post-9/11 dip in leisure travel, some serious hurricane hits (especially in 2004), and of course, the global recession.

The close proximity to the US is both a blessing and a curse for tourism in the Bahamas. The short travelling distance is the main reason that the Bahamas is a preferred destination for US holidaymakers. However, over the years, the focus on the US market has led to high dependence on this market (more than 80% of the arrivals are from the US), and therefore every factor impacting the behaviour of US travellers is immediately felt by the economy of the Bahamas.

The Bahamas has experienced an economic downturn as a result of the worldwide economic recession. Tourism numbers dropped significantly during the last quarter of 2008, and by November 2009 more than 110,000 Bahamians were relying on unemployment benefits. To alleviate the loss of jobs and to enhance tourism capacities, the government has invested in several major infrastructure projects, including road improvement, and expansions of the Nassau airport and harbour. It has also been successful in attracting foreign investors (including the government of China), who are funding the several large-scale developments on different islands. Some of the investments were planned before the global economic downturn had taken its toll.

What's included

What's included

Table of contents

Table of contents

  1. The Bahamas: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

              • Sun and sand
                • Diving and water-based activities
                  • Weddings and honeymoons
                    • Biodiversity and nature
                      • Sports
                      • Tourism and the Economy

                        • Dependence on tourism and the crisis
                          • Figure 1: International tourism receipts for the Bahamas, 2000-10
                          • Figure 2: Unemployment in the Bahamas, 2007-11
                          • Figure 3: International arrivals and occupancy levels in recent years, 2007-11
                        • Modest signs of recovery
                          • Cruises and group travel
                            • Figure 4: Cruise and stopover arrivals, 2001-11
                        • Arrivals

                          • International
                            • Figure 5: International arrivals in the Bahamas, 2001-11
                            • Figure 6: International arrivals in the US, 2001-11
                            • Figure 7: International overnights in the Bahamas, 2006-10
                          • Domestic
                          • Market Characteristics

                            • International
                              • Purpose of visit
                                • Figure 8: Purpose of visit of stopovers to the Bahamas, 2006-10
                                • Figure 9: Island destinations within the Bahamas, 2001-11
                              • Seasonality
                                • Figure 10: International arrivals per quarter, 2009-11
                              • Length of stay
                                • Figure 6: Average length of stay (days) in the Bahamas by source destination, 2001-11
                              • Domestic
                              • Transport

                                • Air
                                  • Road
                                    • Rail
                                      • Sea
                                      • Accommodation

                                          • Figure 12: Accommodation capacity in the Bahamas, July 2010
                                      • Tourism News

                                        • Sports and tourism
                                          • Crime and tourism
                                            • Friends with China
                                            • What Next?

                                              • Diversify, diversify, diversify
                                                • Cuba – the two sides of an embargo
                                                  • Sustainability and the Bahamas

                                                  About the report

                                                  This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                  • The Consumer

                                                    What They Want. Why They Want It.

                                                  • The Competitors

                                                    Who’s Winning. How To Stay Ahead.

                                                  • The Market

                                                    Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                  • The Innovations

                                                    New Ideas. New Products. New Potential.

                                                  • The Opportunities

                                                    Where The White Space Is. How To Make It Yours.

                                                  • The Trends

                                                    What’s Shaping Demand – Today And Tomorrow.

                                                  Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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