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Description

Description

“Barbados is one of the most developed and reputable tourism markets in the Caribbean. Just over 663,500 arrivals were reported in 2017, increasing 5% year on year. As a mature tourism market, Barbados faces tough competition from its Caribbean neighbours and it can be challenging to sustain growth rates.”
– Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

  • Why is Barbados becoming a more popular Caribbean destination?
  • What factors are driving growth in the Barbados tourism market?
  • How is the Barbados tourism product developing?
  • What role does the BTMI play in cultivating growth?
  • Which source markets are well developed and emerging?

What's included

What's included

Table of contents

Table of contents

  1. Barbados: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

                • Cultural heritage
                  • Beaches
                    • Nature
                      • Gastronomy
                        • Sporting heritage
                          • Music
                          • Tourism and the Economy

                                • Figure 1: Selected economic data, 2011-16
                            • Arrivals

                              • International
                                  • Figure 2: International visitor arrivals to Barbados, 2012-17
                                • UK
                                  • US
                                    • Canada
                                      • Trinidad & Tobago
                                        • Germany
                                          • Other Caribbean
                                            • Other Europe
                                              • Central & South America
                                                • Asia
                                                  • Oceania
                                                    • Africa and the Middle East
                                                      • Figure 3: International visitor arrivals by country & region, 2016-17
                                                    • Domestic
                                                    • Market Characteristics

                                                      • International
                                                        • Purpose of visit
                                                          • Figure 4: International arrivals by purpose of visit, 2016-17
                                                        • Seasonality
                                                          • Figure 5: Arrivals by month, 2015, 2016 & 2017
                                                        • Length of stay
                                                          • Figure 6: International arrivals by length of stay, 2016 & 2017
                                                          • Figure 7: Arrivals from selected Caribbean islands by average length of stay, 2017
                                                      • Transport

                                                          • Air
                                                            • American Airlines (AA)
                                                              • JetBlue
                                                                • Other
                                                                  • Road/rail
                                                                    • Sea
                                                                    • Accommodation

                                                                          • Figure 8: International visitor arrivals to Barbados by accommodation type, 2016-17
                                                                      • Tourism News

                                                                        • What Next?

                                                                          About the report

                                                                          This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                          • The Consumer

                                                                            What They Want. Why They Want It.

                                                                          • The Competitors

                                                                            Who’s Winning. How To Stay Ahead.

                                                                          • The Market

                                                                            Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                          • The Innovations

                                                                            New Ideas. New Products. New Potential.

                                                                          • The Opportunities

                                                                            Where The White Space Is. How To Make It Yours.

                                                                          • The Trends

                                                                            What’s Shaping Demand – Today And Tomorrow.

                                                                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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