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“Our lofty goals include greater investment in our tourism product. We can create a substantial volume of new pathways to success for Bermudians if we can foster greater private-sector investment in our tourism infrastructure. This is the focus of the BTA’s investment division.”
- Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

  • Why does the booming cruise industry have a downside for Bermuda tourism?
  • Why has Bermuda’s room stock fallen in recent years and how that is about to change?
  • What steps have been taken to compensate for a shortfall in Bermuda’s annual tourism budget?
  • How is Bermuda now positioning itself as a tourist destination and how does that compare with the past?

What's included

What's included

Table of contents

Table of contents

  1. Bermuda – Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

                • Royal Naval Dockyard
                  • The City of Hamilton
                    • The Town of St George
                    • Tourism and the Economy

                        • International tourism revenues
                          • Figure 1: International travel & tourism revenues, 2011-15
                        • The role of tourism in Bermuda’s economy
                          • Figure 2: Travel & tourism economy showing direct & indirect impact on GDP & employment, 2011-15
                      • Arrivals

                        • International
                          • Figure 3: International tourist arrivals in Bermuda, 2009-14
                          • Figure 4: Leading source markets for international tourist arrivals to Bermuda, 2011-14
                        • The need to boost air arrivals
                          • Domestic
                            • Figure 5: Domestic travel & tourism spending, 2011-15
                        • Market Characteristics

                          • International
                            • Purpose of visit
                              • Seasonality
                                • Figure 6: International air arrivals by month, showing seasonality, 2014
                              • Length of stay
                                • Domestic
                                  • Purpose of visit
                                    • Seasonality
                                      • Length of stay
                                      • Transport

                                        • Air
                                          • Road
                                            • Rail
                                              • Sea
                                                • Figure 7: Cruise arrivals showing number of ships & passengers, 2012-14
                                            • Accommodation

                                                • Figure 8: Room stock as at the end of the calendar year (month of December), 2011-14
                                              • New-builds
                                                • Occupancy rates and revenues
                                                  • Business travel and tourism spending
                                                    • Figure 9: Business travel & tourism spending, 2012-15
                                                • Tourism News

                                                  • What Next?

                                                    About the report

                                                    This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                    • The Consumer

                                                      What They Want. Why They Want It.

                                                    • The Competitors

                                                      Who’s Winning. How To Stay Ahead.

                                                    • The Market

                                                      Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                    • The Innovations

                                                      New Ideas. New Products. New Potential.

                                                    • The Opportunities

                                                      Where The White Space Is. How To Make It Yours.

                                                    • The Trends

                                                      What’s Shaping Demand – Today And Tomorrow.

                                                    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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