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Description

Description

Bulgaria is one of the smallest economies in the European Union (EU). Making the transition to a free-market economy has not been without its difficulties and Bulgaria still has issues to tackle. However, tourism has proved to be a jewel in its crown, attracting over 8.9 million visitors in 2012, according to the NSI. In the past decade, Bulgaria has become internationally recognised as a leading European destination and gained notoriety as one of the cheapest sun and sea locations in Europe.

In 2007, Bulgaria joined the EU, bringing considerable benefits to its tourism industry. One of the most significant developments from EU acccession was the liberalisation of its airline market, resulting in the entrance of new airlines from scheduled, charter through to low-cost airlines.

The focus on cultivating beach tourism has undoubtedly served the country well, but in order to grow tourism in the future, Bulgaria has to look to selling its cultural and natural assets. The country has an abundance of history dating back to ancient times, including historical buildings and monuments and nine UNESCO World Heritage sites. The Ministry of Economy, Energy and Tourism has recognised this strategy is needed and is marketing these features as part of its efforts to attract tourists year round. However, the country needs a strong brand if it is to compete more closely with the likes of Turkey and Greece. In 2013, it began work on its branding, starting with the creation of a new logo.

What's included

What's included

Table of contents

Table of contents

  1. Bulgaria: Key Facts

    • Introduction

      • Data Sources

        • Background

            • History
              • Geography
              • Attractions

                  • Beach resorts
                    • Alpine resorts
                      • Spas
                        • Historical sites
                          • Extreme sports
                          • Tourism and the Economy

                              • The tourism industry
                                  • Figure 1: International tourism receipts, 2000-12
                              • Arrivals

                                    • Figure 2: Arrivals of foreigners to Bulgaria by number of visitors and nights spent, 2008-12
                                  • International
                                    • Russia
                                      • Germany
                                        • Romania
                                          • UK
                                            • Poland
                                              • Ukraine
                                                • Israel
                                                  • Other
                                                    • Figure 3: Leading inbound markets: nights spent by foreigners in Bulgarian accommodation establishments, 2011-12
                                                    • Figure 4: Foreign visitors from the European region to Bulgaria, 2008-12
                                                  • Domestic
                                                    • Figure 5: Trips made by Bulgarian residents by quarter, 2011-12
                                                • Market Characteristics

                                                  • International
                                                    • Purpose of visit
                                                      • Figure 6: International visitors to Bulgaria by purpose of visit, 2011-12
                                                    • Seasonality
                                                      • Figure 7: International visitors to Bulgaria by month of travel, 2011-12
                                                    • Length of stay
                                                      • Domestic
                                                        • Purpose of visit/seasonality
                                                          • Figure 8: Domestic trips taken by Bulgarian citizens according to purpose of travel, 2012
                                                        • Length of stay
                                                        • Transport

                                                            • Air
                                                              • Road
                                                                • Rail
                                                                  • Sea
                                                                  • Accommodation

                                                                      • Figure 9: Nights spent by foreigners in accommodation establishments, 2008-12
                                                                      • Figure 10: Nights spent by foreigners from leading source markets in all accommodation establishments by category, 2012
                                                                  • Tourism News

                                                                    • What Next?

                                                                      About the report

                                                                      This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                      • The Consumer

                                                                        What They Want. Why They Want It.

                                                                      • The Competitors

                                                                        Who’s Winning. How To Stay Ahead.

                                                                      • The Market

                                                                        Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                      • The Innovations

                                                                        New Ideas. New Products. New Potential.

                                                                      • The Opportunities

                                                                        Where The White Space Is. How To Make It Yours.

                                                                      • The Trends

                                                                        What’s Shaping Demand – Today And Tomorrow.

                                                                      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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