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“Canada is open, welcoming and has something for everyone – and people are seeing that. Together with our industry partners, we are encouraging travellers to explore Canada and experience a life less ordinary. I couldn’t think of a better time to visit than right now.”
– David F Goldstein, CEO and president, Destination Canada

This report looks at the following areas:

  • Why have inbound markets changed since the 1970s?
  • How are Canada’s aboriginal peoples impacting tourism? 
  • What is the Electronic Travel Authorization (eTA) and who needs one?
  • Why are arrivals from Mexico predicted to rise? 
  • Will Canada’s tourism industry benefit from the US travel bans?

What's included

What's included

Table of contents

Table of contents

  1. Canada: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

                • The great outdoors
                  • The cities
                    • Calgary
                      • Montreal
                        • Ottawa
                          • Toronto
                            • Vancouver
                              • Niche markets
                                • Golf
                                  • Snow sports
                                    • Spas
                                      • Aboriginal tourism
                                      • Tourism and the Economy

                                          • The role of tourism in the economy
                                            • Figure 1: International tourism revenues, 2013-17
                                            • Figure 2: Travel & tourism economy showing direct impact on GDP & on employment, 2013-17
                                        • Arrivals

                                          • International
                                            • Figure 3: International tourist arrivals in Canada, 2012-16
                                          • Canada’s source markets
                                            • Figure 4: Top 10 source countries for tourist arrivals in Canada, showing % share of inbound market, 2015-16
                                          • The evolution of source markets
                                            • Figure 5: Evolution of source markets, comparing 1972 with 2015
                                          • Will Canada benefit from US travel bans?
                                            • Domestic
                                              • Figure 6: Domestic tourism revenues, 2013-17
                                          • Market Characteristics

                                            • International
                                              • Purpose of visit
                                                • Seasonality
                                                  • Length of stay
                                                    • Domestic
                                                      • Purpose of visit
                                                        • Seasonality
                                                          • Length of stay
                                                          • Transport

                                                            • Mode of transport
                                                              • Figure 7: Non-resident travellers entering Canada, by mode of transport, 2012-16
                                                            • Air
                                                              • Canada’s busiest airports
                                                                • Figure 8: Busiest airport in Canada by passenger movements, showing changes between 2015-16
                                                              • Leading airlines
                                                                • Air Canada
                                                                  • WestJet
                                                                    • Road
                                                                      • Rail
                                                                        • Sea
                                                                        • Accommodation

                                                                            • Hotel investments
                                                                              • Property openings
                                                                                • The MICE market
                                                                                • Tourism News

                                                                                    • The private sector
                                                                                    • What Next?

                                                                                      About the report

                                                                                      This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                      • The Consumer

                                                                                        What They Want. Why They Want It.

                                                                                      • The Competitors

                                                                                        Who’s Winning. How To Stay Ahead.

                                                                                      • The Market

                                                                                        Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                      • The Innovations

                                                                                        New Ideas. New Products. New Potential.

                                                                                      • The Opportunities

                                                                                        Where The White Space Is. How To Make It Yours.

                                                                                      • The Trends

                                                                                        What’s Shaping Demand – Today And Tomorrow.

                                                                                      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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