Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close



China’s economy is weakening. Unemployment and inflation rates have risen, but tourism – particularly domestic – remains remarkably unaffected by the slowdown. International tourist arrivals dipped following the recession of 2007-09, but they quickly recovered. Foreign tourists accounted for 57.6 million arrivals in 2011, making China the third most popular destination in the world (behind the US and France), according to the UNWTO.

In 2011, international tourism revenues totalled US$48.47 billion – up from US$37.23 billion in 2007. Revenues from domestic tourism have also shown a healthy increase. In 2011, well over 2 billion Chinese opted for a holiday at home, contributing a sizeable US$412.81 billion to government coffers – almost US$100 billion more than in 2007.

There are several reasons for the growth of both domestic and international tourism – increased airlift between China and the rest of the world, a growing list of countries that have been granted Approved Destination Status (ADS) status and an easing of visa requirements for overseas visitors. Moreover, the Chinese are enjoying a higher standard of living than even a decade ago, with more leisure time to spend their hard-earned money.

Another contributor to tourism’s growth has been the large-scale investment in infrastructure – notably for airports, roads and hotels. A total of 82 new airports are on the drawing board, with 101 existing ones earmarked for upgrades.

China’s busiest gateway is Beijing Capital International Airport. In 2008, it was enlarged with the state-of-the-art Terminal 3 in time for the Summer Olympic Games and by the following year, passenger traffic had increased by 16.9%. In 2011, Beijing handled 77.4 million passengers (inbound and outbound), making it the world’s second-busiest airport after Atlanta. The airline industry is flourishing. In 2011, China’s ‘big three’ carriers – Air China, China Southern Airlines and China Eastern Airlines – all made a profit, albeit lower than in 2010.

During the past decade, the accommodation sector has increased exponentially. New properties (many of them international brands) are opening all over the country, with hotel operators targeting China’s expanding ‘secondary’ cities, as well as its key urban centres (Shanghai, Beijing, Guangzhou).

In 2000, according to the UNWTO, the room stock totalled 948,185 units. Today, STR Global (a consultancy specialising in the hospitality sector) estimates that number to have grown to 1.4 million. The UNTWO predicts that by 2025, China will have the largest hotel sector in the world, with as many as 6 million rooms.



Liqueurs - UK - January 2012

Take a look inside a sample report

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

Download now


What's included

What's included

Table of contents

Table of contents

  1. China: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

                • The cities
                  • Beijing
                    • Guangdong
                      • Hainan – the holiday island
                        • Shanghai
                        • Tourism and the Economy

                              • Figure 1: International tourism receipts in China, 2007-11
                            • A need to be more competitive?
                              • Tourism, employment and GDP
                                • Figure 2: Travel & tourism economy showing direct & indirect impact on employment & GDP, 2007-11
                            • Arrivals

                              • International
                                • Figure 3: Top 10 destinations for tourism arrivals, 2008-11
                              • International tourist arrivals
                                • Figure 4: International tourist arrivals in China, 2007-11
                              • Leading source markets
                                • Figure 5: Source markets for foreign visitor arrivals to China*, 2007-11
                              • Foreign tourist arrivals on the rise
                                • Domestic
                                  • Figure 6: Domestic travel & tourism spending in China, 2007-11
                              • Market Characteristics

                                • International
                                  • Purpose of visit
                                    • Seasonality
                                      • Figure 7: Monthly international arrivals showing seasonality, 2011
                                    • Length of stay
                                      • Domestic
                                        • Purpose of visit
                                          • Seasonality/length of stay
                                          • Transport

                                            • Air
                                              • Airport construction and upgrades
                                                • Principal gateways
                                                  • Figure 8: Passenger traffic (inbound and outbound) at Beijing Airport, 2007-11
                                                • A booming airline sector
                                                  • Road
                                                    • Rail
                                                      • Sea
                                                      • Accommodation

                                                        • Tourism infrastructure
                                                          • Figure 9: Capital investment in travel & tourism in China, 2007-11
                                                        • Hotel investment
                                                          • Figure 10: Random sampling of hotels in China – newbuilds between 2009-12
                                                      • Tourism News

                                                        • What Next?

                                                          This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                          • Market

                                                            Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                          • Consumer

                                                            Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                          • Brand/Company

                                                            Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                          • Data

                                                            Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                          Trusted by companies. Big and small.

                                                          • bell
                                                          • boots
                                                          • google
                                                          • samsung
                                                          • allianz
                                                          • kelloggs
                                                          • walgreens
                                                          • redbull
                                                          • unilever
                                                          • Harvard
                                                          • pinterest
                                                          • new-york-time