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In the late 1990s and early 2000s, Colombia’s tourism industry was in the doldrums, with international tourist arrivals hovering between 600,000 and 700,000 annually. During that period, the government was embroiled in fighting paramilitary groups and anti-government insurgents, whose illegal activities were being fuelled by the drug trade. Colombia, in other words, had an image problem and that was keeping tourists away.

Since 2002, however, when President Alvaro Uribe took office (he was elected for a second time in May 2006), the tourism industry has slowly been making a comeback. With military and financial aid from the US, the government has managed to curb the violence, disarm some of the guerrilla groups, increase security, boost the economy and put Colombia back on track. In 2007, the country registered 1.2 million tourists – more than double the number in 2003. Tourism revenues jumped to US$1.7 billion, up from US$893 million in 2003.

Country Reports are tourism profiles of destination countries.

This report is produced by one of a global network of industry analysts, who provide market-based information as well as detailed, insightful and localised interpretation of the facts and figures.

Each profile contains information on:

  • Tourist arrivals - overnights and expenditure
  • Purpose of visit - business, leisure or VFR
  • Accommodation supply - operating performance
  • Tourism policy - management
  • Transport - access and infrastructure
  • Tourism funding - promotion and future development

What's included

What's included

Table of contents

Table of contents

  1. Colombia

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

                • Bogota – the capital city
                  • The tourist destinations
                    • The Caribbean coast
                      • Medellín
                        • Santiago de Cali
                        • Tourism and the Economy

                            • Figure 1: International tourism receipts, expenditures and tourism balance, 2003-06
                        • Arrivals

                          • International
                            • Figure 2: International arrivals, top South American destinations, 2003-07
                            • Figure 3: Tourist arrivals, 2003-07
                            • Figure 4: Leading source countries for inbound travel, international arrivals, 2003-07
                          • Domestic
                          • Market Characteristics

                            • International
                              • Purpose of visit/length of stay
                                • Figure 5: International arrivals by purpose of visit, 2004-07
                              • Seasonality
                                • Figure 6: International arrivals by month, showing seasonality, 2004-07
                            • Transport

                              • Air
                                • Figure 7: International arrivals at Colombia’s airports, 2004-07
                              • Road/rail
                                • Sea
                                  • Figure 8: Cruise passenger arrivals by port, 2006-07
                              • Accommodation

                                    • Figure 9: Average annual hotel occupancy rates, 2000-07
                                  • Meetings and conventions
                                  • Tourism News

                                    • What Next?

                                      About the report

                                      This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                      • The Consumer

                                        What They Want. Why They Want It.

                                      • The Competitors

                                        Who’s Winning. How To Stay Ahead.

                                      • The Market

                                        Size, Segments, Shares And Forecasts: How It All Adds Up.

                                      • The Innovations

                                        New Ideas. New Products. New Potential.

                                      • The Opportunities

                                        Where The White Space Is. How To Make It Yours.

                                      • The Trends

                                        What’s Shaping Demand – Today And Tomorrow.

                                      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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