Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close



“There is no doubt that Croatia has become one of the Mediterranean’s ‘coolest’ new tourist destinations, with fabulous beaches and islands, favourable weather conditions over an extended summer season, and a strong cultural offering including the Ultra Europe music festivals. Tourist arrivals to the end of July 2017 were reported to have increased by 17.0%, with a growth in visitors from the major source markets including the UK, which is all good news for a coastal tourist destination whose GDP relies on tourism income to the tune of 18.9%. A major challenge to reduce the harmful effects of incoming cruise-ship traffic to Dubrovnik looks set to be addressed by the walled city’s new mayor, ensuring the long-term preservation of the ‘pearl of the Adriatic’ as a key historic destination.”
- Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

  • What does the tourism sector contribute to Croatia’s gross domestic product (GDP)?
  • Which are the major source markets to Croatia and how long do they stay?
  • How is air sector developing LCCs’ access to attract key markets?
  • What are the new initiatives to develop tourism in the low season?
  • What are the plans to manage cruise traffic in Dubrovnik for the future?

What's included

What's included

Table of contents

Table of contents

  1. Croatia: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

                  • Figure 1: Total tourist arrivals to Croatian islands, 2015-16
              • Tourism and the Economy

                  • Figure 2: Croatia GDP growth (%), 2012-18
                  • Figure 3: Tourism revenues & share of GDP, 2013-16
              • Arrivals

                • International
                  • Figure 4: International tourist arrivals, 2012-16
                  • Figure 5: International tourist arrivals by trip type, 2015-16
                  • Figure 6: International tourist arrivals by region, 2015-16
                  • Figure 7: International tourist arrivals by top 10 source countries, 2015-16
                • Domestic
                  • Figure 8: Domestic tourist arrivals, 2012-16
                  • Figure 9: Domestic tourist arrivals by trip type, 2015-16
              • Market Characteristics

                • International
                  • Purpose of visit
                    • Seasonality
                      • Figure 10: International tourist arrivals by month, 2015-16
                    • Length of stay
                      • Figure 11: International tourist arrivals by length of stay, 2012-16
                      • Figure 12: International tourist arrivals by average length of stay & share of overnights, 2016
                    • Domestic
                      • Purpose of visit
                        • Seasonality
                          • Figure 13: Domestic tourist arrivals by month, 2015-16
                        • Length of stay
                          • Figure 14: Domestic arrivals by length of stay, 2012-16
                      • Transport

                          • Figure 15: International visitor arrivals by border-crossing type, 2015-16
                        • Air
                          • Road
                            • Rail
                              • Sea
                                • Figure 16: Cruise arrivals by vessel & passenger numbers, 2013-16
                            • Accommodation

                                • Figure 17: Tourist accommodation units, 2015-16
                                • Figure 18: Tourist accommodation bedspace numbers, 2015-16
                                • Figure 19: Bedspaces by key tourist destinations, 2015-16
                            • Tourism News

                              • 2017 set to be bumper year for tourism
                                • New initiatives to develop tourism in low season
                                  • UK’s BBC Three launches reality TV series set in Croatia
                                  • What Next?

                                    • Europe’s hippest new destination?
                                      • Challenge for Dubrovnik to manage cruise visitors
                                        • Forecasts

                                        This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                        • Market

                                          Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                        • Consumer

                                          Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                        • Brand/Company

                                          Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                        • Data

                                          Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                        Trusted by companies. Big and small.

                                        • bell
                                        • boots
                                        • google
                                        • samsung
                                        • allianz
                                        • kelloggs
                                        • walgreens
                                        • redbull
                                        • unilever
                                        • Harvard
                                        • pinterest
                                        • new-york-time