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“Cuba is experiencing unprecedented growth in international arrivals, fuelled by the restoration of diplomatic relations announced by Cuban and US presidents Raúl Castro and Barack Obama in 2014, which has led to an easing of travel restrictions for American citizens. The government’s economic reforms are leading to increased opportunities for foreign investors, particularly in the hospitality sector, which will have significant benefits for tourism. Cuba’s wealth of attractions, which includes ten World Heritage Sites, countless white, sandy beaches along its coastline, as well as a strong cultural heritage product look set to attract many more tourists from North America and Europe as interest in the Caribbean island continues to grow.”
- Jessica Kelly, Senior Tourism Analyst

These days the ‘opening up’ of new destinations is happening less and less, as fewer countries are closed off to tourists through austere regimes or economic sanctions. When Eastern Europe opened up to tourists in the early 1990s it had a profound effect on tourism in the region. Not only were there more destinations for tourists to visit, but also the political change created a new source of tourists travelling in the other direction.

What's included

What's included

Table of contents

Table of contents

  1. Cuba: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

              • Tourism and the Economy

                    • Figure 1: International visitor expenditure, 2011-15
                • Arrivals

                  • International
                    • Figure 2: International visitor arrivals, 2011-15
                    • Figure 3: International visitor arrivals by top source countries, 2011-15
                  • Domestic
                  • Market Characteristics

                    • International
                      • Purpose of visit
                        • Figure 4: International visitor arrivals by purpose of visit, 2011-15
                      • Seasonality
                        • Figure 5: International visitor arrivals by month, 2015
                      • Length of stay
                        • Figure 6: Average length of stay (nights) in commercial accommodation establishments, 2011-14
                      • Domestic
                      • Transport

                        • Air
                          • Road
                            • Rail
                              • Sea
                              • Accommodation

                                  • Figure 7: Tourist accommodation stock in Cuba, 2015
                                  • Figure 8: Occupancy rates of hotels in Cuba, 2014-15
                              • Tourism News

                                • US tourists flock to Cuba …
                                  • … but tourism growth leads to shortages of beer
                                    • Cruises add Cuba to itineraries
                                      • Havana hosts International Tourism Fair 2016
                                      • What Next?

                                        • America likely to change the face of Cuban tourism
                                          • Tourism sector set to benefit from investment boom
                                            • Tourism forecasts

                                            About the report

                                            This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                            • The Consumer

                                              What They Want. Why They Want It.

                                            • The Competitors

                                              Who’s Winning. How To Stay Ahead.

                                            • The Market

                                              Size, Segments, Shares And Forecasts: How It All Adds Up.

                                            • The Innovations

                                              New Ideas. New Products. New Potential.

                                            • The Opportunities

                                              Where The White Space Is. How To Make It Yours.

                                            • The Trends

                                              What’s Shaping Demand – Today And Tomorrow.

                                            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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