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Travel and Tourism - Cuba - November 2016

“Cuba is experiencing unprecedented growth in international arrivals, fuelled by the restoration of diplomatic relations announced by Cuban and US presidents Raúl Castro and Barack Obama in 2014, which has led to an easing of travel restrictions for American citizens. The government’s economic reforms are leading to increased opportunities for foreign investors, particularly in the hospitality sector, which will have significant benefits for tourism. Cuba’s wealth of attractions, which includes ten World Heritage Sites, countless white, sandy beaches along its coastline, as well as a strong cultural heritage product look set to attract many more tourists from North America and Europe as interest in the Caribbean island continues to grow.”
- Jessica Kelly, Senior Tourism Analyst

These days the ‘opening up’ of new destinations is happening less and less, as fewer countries are closed off to tourists through austere regimes or economic sanctions. When Eastern Europe opened up to tourists in the early 1990s it had a profound effect on tourism in the region. Not only were there more destinations for tourists to visit, but also the political change created a new source of tourists travelling in the other direction.

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Table of contents

  1. Cuba: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

              • Tourism and the Economy

                    • Figure 1: International visitor expenditure, 2011-15
                • Arrivals

                  • International
                    • Figure 2: International visitor arrivals, 2011-15
                    • Figure 3: International visitor arrivals by top source countries, 2011-15
                  • Domestic
                  • Market Characteristics

                    • International
                      • Purpose of visit
                        • Figure 4: International visitor arrivals by purpose of visit, 2011-15
                      • Seasonality
                        • Figure 5: International visitor arrivals by month, 2015
                      • Length of stay
                        • Figure 6: Average length of stay (nights) in commercial accommodation establishments, 2011-14
                      • Domestic
                      • Transport

                        • Air
                          • Road
                            • Rail
                              • Sea
                              • Accommodation

                                  • Figure 7: Tourist accommodation stock in Cuba, 2015
                                  • Figure 8: Occupancy rates of hotels in Cuba, 2014-15
                              • Tourism News

                                • US tourists flock to Cuba …
                                  • … but tourism growth leads to shortages of beer
                                    • Cruises add Cuba to itineraries
                                      • Havana hosts International Tourism Fair 2016
                                      • What Next?

                                        • America likely to change the face of Cuban tourism
                                          • Tourism sector set to benefit from investment boom
                                            • Tourism forecasts

                                            Travel and Tourism - Cuba - November 2016

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