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In the past decade, Denmark has seen the number of tourists entering the country fall gradually, as competition from other destinations drew visitors from its three prime international source markets – Germany, Sweden and Norway – away. Its reputation for being prohibitively expensive also continues to deter a fair number of tourists from other markets, despite it having a great deal to offer. Its pristine coastlines, enigmatic cities, rich heritage, ancient sites and theme parks have yet to be discovered by individuals from outside Northern Europe. In fact, recent studies have shown that Denmark is losing out in the global tourism stakes due to its lack of marketing prowess as well as a failure to develop a distinct identity. City and nature tourism are its main products.

What's included

What's included

Table of contents

Table of contents

  1. Denmark

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

                • Copenhagen and vicinity
                  • Jutland Peninsula
                  • Tourism and the Economy

                      • Tourism revenue
                        • Figure 1: Travel and tourism employment (direct and indirect) and tourism’s contribution to Denmark’s economy, 2004-09
                        • Figure 2: Tourism receipts, expenditure and balance for Denmark, 2004-08
                        • Figure 3: Breakdown of international tourism receipts in Denmark, 2004*
                    • Arrivals

                      • International
                        • Figure 4: International tourism arrivals in Denmark, 2004-09
                        • Figure 5: International tourism nights in Denmark*, by nationality, 2005-09
                      • Domestic
                        • Figure 6: Domestic tourism nights in Denmark, 2004-09
                    • Market Characteristics

                      • International
                        • Purpose of visit
                          • Pre-booking and booking behaviour
                            • Demographics
                              • Seasonality
                                • Figure 7: Overnight stays in Denmark by international tourists, by month, 2004-09
                              • Length of stay
                                • Domestic
                                  • Purpose of visit
                                    • Seasonality
                                      • Figure 8: Overnight stays in Denmark by domestic tourists, by month, 2004-09
                                    • Length of stay
                                    • Transport

                                        • Air
                                            • Figure 9: Arriving passengers in Denmark, by airport, 2004, 2007 and 2009
                                          • Road
                                            • Rail
                                              • Sea
                                                • Figure 10: International transport by ferry to/from Denmark, by route, 2004, 2007 and 2009
                                                • Figure 11: Denmark cruise traffic, by port and passenger numbers, 2007-09
                                            • Accommodation

                                                • Figure 12: Overnight stays in Denmark, by source and accommodation type, 2004-09
                                            • Tourism News

                                              • What Next?

                                                About the report

                                                This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                • The Consumer

                                                  What They Want. Why They Want It.

                                                • The Competitors

                                                  Who’s Winning. How To Stay Ahead.

                                                • The Market

                                                  Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                • The Innovations

                                                  New Ideas. New Products. New Potential.

                                                • The Opportunities

                                                  Where The White Space Is. How To Make It Yours.

                                                • The Trends

                                                  What’s Shaping Demand – Today And Tomorrow.

                                                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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