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The Galápagos Islands are a destination internationally recognised for their wildlife and links with Charles Darwin, and consequently are on the ‘must-see’ list of most tourists interested in nature. Ecuador’s mainland tourism product, however, while being strong and quite capable of competing with many of its neighbours, derives a considerable boost from its ownership of the islands. Indeed, the Charles Darwin Foundation found that only 22% of tourists stated that they would still visit Ecuador if they could not visit the Galápagos Islands.

Like most destinations that base their tourism product on a potentially fragile ecosystem, Ecuador is developing policies to ensure that it is protected under increasing demands from international (and domestic) tourism. However, as is apparent in many similar destinations, there is delicate balance between revenues and environmental regulation. Interest in South American destinations from European markets and, to a slightly lesser extent, North America, is growing sharply at present. In the first half of 2011, the United Nations World Tourism Organization (UNWTO) reported that growth in tourist arrivals to South America grew by 15% – more than any other region on the globe. Ecuador can expect to benefit from this broad interest in the continent, in particular as accessibility improves through an increasing number of air routes.

This report looks at the following aspects of the travel and tourism market in Ecuador and The Galapagos:

  • Tourist arrivals - overnights and expenditure
  • Purpose of visit - business, leisure or VFR
  • Accommodation supply - operating performance
  • Tourism policy - management
  • Transport - access and infrastructure
  • Tourism funding - promotion and future development

What's included

What's included

Table of contents

Table of contents

  1. Ecuador & the Galápagos

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

              • Tourism and the Economy

                  • Figure 1: Visitor expenditure, 2005-10
                  • Figure 2: Visitor expenditure, by purpose of visit, 2005-10
                  • Figure 3: Employment in the tourism industries, 2005 and 2009
              • Arrivals

                • International
                  • Figure 4: Visitor arrivals in Ecuador, 2005-10
                  • Figure 5: Visitor arrivals, by region, 2005-10
                  • Figure 6: Top 10 visitor arrivals by nationality, 2005 and 2009
                • Domestic
                • Market Characteristics

                  • International
                    • Purpose of visit
                      • Figure 7: Visitor arrivals by purpose of visit, 2005-10
                    • Seasonality
                      • Length of stay
                        • Domestic
                        • Transport

                            • Figure 8: Visitor arrivals by mode of transport, 2005-10
                          • Air
                            • Road
                              • Rail
                                • Sea/lakes
                                • Accommodation

                                    • Figure 9: Accommodation establishments, 2005-10
                                    • Figure 10: Hotel rooms and beds, 2005-10
                                • Tourism News

                                  • Ministry of Tourism promotes Ecuador in 2011
                                    • Boutique hotels on the rise
                                      • Galápagos residents on tourism training initiative
                                      • What Next?

                                        • Sustainable tourism maintains importance
                                          • Protecting the Galápagos Islands’ wildlife
                                            • Electric cars coming to San Cristobal, Galápagos
                                              • Guayaquil set to welcome tourists

                                              About the report

                                              This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                              • The Consumer

                                                What They Want. Why They Want It.

                                              • The Competitors

                                                Who’s Winning. How To Stay Ahead.

                                              • The Market

                                                Size, Segments, Shares And Forecasts: How It All Adds Up.

                                              • The Innovations

                                                New Ideas. New Products. New Potential.

                                              • The Opportunities

                                                Where The White Space Is. How To Make It Yours.

                                              • The Trends

                                                What’s Shaping Demand – Today And Tomorrow.

                                              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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