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Description

Description

“Ecuador is one of the world’s greatest ‘mega-diverse’ countries, home to countless natural wonders and extraordinarily numerous wildlife that inhabit the unique regions of La Sierra in the high Andes, the coastal regions of La Costa in the west and the Amazon rainforest that is El Oriente in the east. Its fourth region, the Galápagos Islands has some of the world’s highest levels of endemism and is a leading global attraction. Tourism to Ecuador reached new heights in 2014 as a result of innovative and progressive marketing initiatives, and while economic conditions are presently difficult it is clear the country offers visitors a unique and unforgettable experience.”
- Jessica Kelly, Senior Tourism Analyst

By comparison with any destination worldwide, Ecuador offers a very strong product. Visitors have a choice of diverse and unusual wildlife, adventure tourism (including rafting, hiking and climbing), marine tourism (including diving, snorkelling and sailing), culture, even one of the world’s great railway journeys. It also offers tourists the opportunity of a two-centre holiday – the mainland and the Galápagos Islands, which appeals to many visitors looking to have as much variation on their trip as possible.

What's included

What's included

Table of contents

Table of contents

  1. Ecuador & Galapagos: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

              • Tourism and the Economy

                    • Figure 1: International visitor expenditure, 2011-15
                    • Figure 2: Number of employees by tourism industry, 2012-14
                • Arrivals

                  • International
                    • Figure 3: International visitor arrivals, 2011-15
                    • Figure 4: International visitor arrivals to end August, 2015-16
                    • Figure 5: International visitor arrivals by region, 2011-14
                    • Figure 6: International visitor arrivals by major source market, 2013-14
                    • Figure 7: Visitor arrivals to the Galápagos Islands, 2010-14
                  • Domestic
                    • Figure 8: Domestic tourist (overnight) arrivals, 2011-14
                • Market Characteristics

                  • International
                    • Purpose of visit
                      • Figure 9: International arrivals by purpose of visit, 2011-14
                    • Seasonality
                      • Figure 10: International visitor arrivals by month, 2015
                    • Length of stay
                      • Domestic
                        • Purpose of visit
                          • Figure 11: Domestic visitor arrivals by purpose of visit, 2011-14
                        • Seasonality
                          • Length of stay
                          • Transport

                              • Figure 12: International visitor arrivals by mode of transport, 2012-14
                            • Air
                              • Road
                                • Rail
                                  • Sea
                                  • Accommodation

                                        • Figure 13: Tourism accommodation stock in Ecuador, 2011-14
                                    • Tourism News

                                      • Inventive marketing initiatives: ‘All you need is Ecuador’
                                        • Figure 14: Global marketing campaign: All You Need is Ecuador, 2014
                                      • Multiple awards for Ecuador
                                      • What Next?

                                        • Future for Galápagos needs careful planning
                                          • Future bright in the medium term

                                          About the report

                                          This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                          • The Consumer

                                            What They Want. Why They Want It.

                                          • The Competitors

                                            Who’s Winning. How To Stay Ahead.

                                          • The Market

                                            Size, Segments, Shares And Forecasts: How It All Adds Up.

                                          • The Innovations

                                            New Ideas. New Products. New Potential.

                                          • The Opportunities

                                            Where The White Space Is. How To Make It Yours.

                                          • The Trends

                                            What’s Shaping Demand – Today And Tomorrow.

                                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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