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Travel and Tourism - El Salvador - May 2009

In the 1970s, El Salvador was promoted as ‘country of smiles’ and it became a popular destination for North Americans. Then, during the civil war, the country’s tourism industry collapsed completely, and neighbouring countries such as Costa Rica and Guatemala redoubled their marketing and promotion efforts and established themselves as successful tourism destinations. El Salvador finally established a new Ministry of Tourism in 2004, and, after years of reconstruction, the government is determined to make tourism one of the four pillars of economic growth for the country. A National Tourism Plan was developed in 2006 and has been used as the road map for future tourism development.

Country Reports are tourism profiles of destination countries.

This report is produced by one of a global network of industry analysts, who provide market-based information as well as detailed, insightful and localised interpretation of the facts and figures.

Each profile contains information on:

  • Tourist arrivals - overnights and expenditure
  • Purpose of visit - business, leisure or VFR
  • Accommodation supply - operating performance
  • Tourism policy - management
  • Transport - access and infrastructure
  • Tourism funding - promotion and future development

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Table of contents

  1. El Salvador

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

              • Tourism and the Economy

                    • Figure 1: GDP and tourism earnings, 2003-08
                • Arrivals

                  • International
                    • Figure 2: International vistor arrivals, 1997-2008*
                    • Figure 3: International tourist arrivals Central America, 2005-07
                    • Figure 4: International tourist arrivals by region, 2003-08*
                    • Figure 5: Arrivals from top ten source markets, by country of residence, 2003-08*
                  • Domestic
                  • Market Characteristics

                    • International
                      • Purpose of visit
                        • Figure 6: International visitor arrivals by purpose of visit, 2004-07
                      • Seasonality
                        • Figure 7: International visitor arrivals by month, 2007-08
                      • Length of stay
                        • Figure 8: Average length of stay for tourists in hotels, 2003-07
                      • Domestic
                      • Transport

                          • Figure 9: International tourist arrivals by type of transportation used, 2003-08
                        • Air
                          • Figure 10: Tourist arrivals by air, by airline, 2005-07
                        • Road
                            • Figure 11: Road arrivals, by border crossing, 2006 and 2007
                          • Rail
                            • Sea
                              • Figure 12: Tourist arrivals by sea (cruise), 2004-08
                          • Accommodation

                              • Figure 13: Number of hotels and rooms, 2003-08
                              • Figure 14: Hotel occupancy, 2003-08
                              • Figure 15: Number of hotels and rooms, by region and type, 2008
                          • Tourism News

                            • National Tourism 2014
                              • Tourism development
                                • Promotion
                                • What Next?

                                  Travel and Tourism - El Salvador - May 2009

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