Travel and Tourism - Estonia - August 2011
The recession has also taken its toll on domestic travel. Estonia’s economy was particularly hard hit by the downturn and the country currently suffers from a high unemployment rate (15.5% according to Statistics Estonia). Being unemployed plays havoc with disposable income and Estonians have consequently been adopting more modest spending habits. Short getaways, rather than traditional one-week (or two-week) holidays have become
the norm among domestic travellers. At the same time, however, a greater number of Estonians are staying in hotels (and similar accommodations) rather than with their family and friends. By 2010, domestic tourism was showing signs of recovery, with overnight stays totalling 1.5 million – 8% more than in 2009.
Can I purchase a specific section?
Can I receive a sample report?
Why buy syndicated research?
What you get
What's included
- Consumer Attitudes and Behaviour
- Market data
- Competitive analysis
- Risks and Opportunities
- What’s Next
- Market Trends
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
-
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
-
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
-
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
-
Data
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Succeed
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Instant Access
Buy now and you'll have instant access to the information you need to make the right decisions.
Opportunities
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
Trusted
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.
Table of contents
Estonia
Introduction
Data Sources
Background
- History
- History
Geography
Attractions
- Tallinn – the historic capital
- The islands
- Aegna and Prangli
- Naissaar
- Saaremaa
- Hiiumaa
Tourism and the Economy
- Figure 1: Domestic and international tourism revenue in Estonia, 2006-10
- Figure 2: Travel and tourism economy showing direct and indirect impact on employment and GDP, 2006-10
Arrivals
- International
- Figure 3: International arrivals at all accommodation establishments in Estonia, 2007-10
- Figure 4: Top 10 source countries for inbound travel to Estonia*, 2007-10
- Domestic
- International
Market Characteristics
- International
- Purpose of visit
- Seasonality
- Figure 5: Monthly overnights of international tourists at accommodation establishments in Estonia, showing seasonality, 2006-10
- Length of stay
- Domestic
- Purpose of visit
- Figure 6: Overnight domestic trips by Estonian residents, showing main purpose of trip, 2006 and 2010
- Seasonality
- Figure 7: Monthly overnights of domestic tourists at accommodation establishments in Estonia, showing seasonality, 2006-10
- Length of stay
- International
Transport
- Air
- Figure 8: Passenger air traffic through Lennart Meri Tallinn Airport, 2006-10
- Road
- Rail
- Sea
- Figure 9: Number of passengers at the port of Tallinn, 2006-10
- Air
Accommodation
- Figure 10: Average monthly room occupancy rates across Estonia, 2009-10
- Figure 11: Accommodation in Tallinn showing changes in the number of establishments, rooms and occupancy rates, 2006-10
- Spa hotels
Tourism News
What Next?
Travel and Tourism - Estonia - August 2011