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The recession has also taken its toll on domestic travel. Estonia’s economy was particularly hard hit by the downturn and the country currently suffers from a high unemployment rate (15.5% according to Statistics Estonia). Being unemployed plays havoc with disposable income and Estonians have consequently been adopting more modest spending habits. Short getaways, rather than traditional one-week (or two-week) holidays have become

the norm among domestic travellers. At the same time, however, a greater number of Estonians are staying in hotels (and similar accommodations) rather than with their family and friends. By 2010, domestic tourism was showing signs of recovery, with overnight stays totalling 1.5 million – 8% more than in 2009.

What's included

What's included

Table of contents

Table of contents

  1. Estonia

    • Introduction

      • Data Sources

        • Background

          • History
          • Geography

            • Attractions

                • Tallinn – the historic capital
                  • The islands
                    • Aegna and Prangli
                      • Naissaar
                        • Saaremaa
                          • Hiiumaa
                          • Tourism and the Economy

                                • Figure 1: Domestic and international tourism revenue in Estonia, 2006-10
                                • Figure 2: Travel and tourism economy showing direct and indirect impact on employment and GDP, 2006-10
                            • Arrivals

                              • International
                                • Figure 3: International arrivals at all accommodation establishments in Estonia, 2007-10
                                • Figure 4: Top 10 source countries for inbound travel to Estonia*, 2007-10
                              • Domestic
                              • Market Characteristics

                                • International
                                  • Purpose of visit
                                    • Seasonality
                                      • Figure 5: Monthly overnights of international tourists at accommodation establishments in Estonia, showing seasonality, 2006-10
                                    • Length of stay
                                      • Domestic
                                        • Purpose of visit
                                          • Figure 6: Overnight domestic trips by Estonian residents, showing main purpose of trip, 2006 and 2010
                                        • Seasonality
                                          • Figure 7: Monthly overnights of domestic tourists at accommodation establishments in Estonia, showing seasonality, 2006-10
                                        • Length of stay
                                        • Transport

                                          • Air
                                            • Figure 8: Passenger air traffic through Lennart Meri Tallinn Airport, 2006-10
                                          • Road
                                            • Rail
                                              • Sea
                                                • Figure 9: Number of passengers at the port of Tallinn, 2006-10
                                            • Accommodation

                                                • Figure 10: Average monthly room occupancy rates across Estonia, 2009-10
                                                • Figure 11: Accommodation in Tallinn showing changes in the number of establishments, rooms and occupancy rates, 2006-10
                                              • Spa hotels
                                              • Tourism News

                                                • What Next?

                                                  About the report

                                                  This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                  • The Consumer

                                                    What They Want. Why They Want It.

                                                  • The Competitors

                                                    Who’s Winning. How To Stay Ahead.

                                                  • The Market

                                                    Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                  • The Innovations

                                                    New Ideas. New Products. New Potential.

                                                  • The Opportunities

                                                    Where The White Space Is. How To Make It Yours.

                                                  • The Trends

                                                    What’s Shaping Demand – Today And Tomorrow.

                                                  Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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