Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close



“Ethiopia’s outstanding natural beauty, dramatic landscapes and extraordinarily diverse ancient culture dating back more than 3,000 years has contributed to astonishing tourism growth over the past decade. As one of Lonely Planet’s designated countries awarded ‘Best in Travel 2017’, the country is increasingly becoming an adventure destination of choice and Ethiopia has ambitious plans for its tourism sector, aiming to be among the top five tourism destinations in Africa by 2020. With nine UNESCO World Heritage sites, a burgeoning hospitality sector and several major infrastructure projects either underway or in the planning, the future for tourism in Ethiopia is looking exceptionally bright."
- Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

  • How has the tourism industry grown over the past decade?
  • Which are Ethiopia’s key source markets?
  • How has Ethiopian Airlines’ growth contributed to tourism growth?
  • How has the rebranding ‘Ethiopia, Land of Origins’ affected tourism?
  • What does the future hold for tourism in Ethiopia following the 2016 state of emergency?

What's included

What's included

Table of contents

Table of contents

  1. Ethiopia: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

              • Tourism and the Economy

                  • Figure 1: Ethiopia GDP, 2010-16
                  • Figure 2: International tourist expenditure, 2009-14*
              • Arrivals

                • International
                  • Figure 3: International visitor arrivals, 2010-14*
                  • Figure 4: Top source countries 2013-14*
                • Domestic
                • Market Characteristics

                  • International
                    • Purpose of visit
                      • Figure 5: International visitor arrivals by purpose of visit, 2013-14*
                    • Seasonality
                      • Figure 6: International visitor arrivals by month, 2013*
                    • Length of stay
                      • Domestic
                      • Transport

                          • Air
                              • Figure 7: Ethiopian Airlines’ performance, FY 2014/15
                            • Road
                              • Rail
                                • Sea
                                • Accommodation

                                    • Figure 8: Tourist accommodation in Ethiopia, 2012-14*
                                • Tourism News

                                  • New tourism focus for Ethiopia
                                    • Tourism sector boosted by rebrand to ‘Land of Origins’
                                    • What Next?

                                      • Political unrest short-term issue for tourism
                                        • Ethiopian Airlines’ rapid expansion fuels sustained growth
                                          • Forecasts
                                          • Index to Travel & Tourism Analyst

                                              • Index grouped by geographic area
                                              • Index to TTI Destination Reports

                                                • Country reports
                                                • Special Reports Index

                                                  About the report

                                                  This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                  • The Consumer

                                                    What They Want. Why They Want It.

                                                  • The Competitors

                                                    Who’s Winning. How To Stay Ahead.

                                                  • The Market

                                                    Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                  • The Innovations

                                                    New Ideas. New Products. New Potential.

                                                  • The Opportunities

                                                    Where The White Space Is. How To Make It Yours.

                                                  • The Trends

                                                    What’s Shaping Demand – Today And Tomorrow.

                                                  Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                  Trusted by companies. Big and small.

                                                  • bell
                                                  • boots
                                                  • google
                                                  • samsung
                                                  • allianz
                                                  • kelloggs
                                                  • walgreens
                                                  • redbull
                                                  • unilever
                                                  • Harvard
                                                  • pinterest
                                                  • new-york-time