Travel and Tourism - Ethiopia - February 2017
“Ethiopia’s outstanding natural beauty, dramatic landscapes and extraordinarily diverse ancient culture dating back more than 3,000 years has contributed to astonishing tourism growth over the past decade. As one of Lonely Planet’s designated countries awarded ‘Best in Travel 2017’, the country is increasingly becoming an adventure destination of choice and Ethiopia has ambitious plans for its tourism sector, aiming to be among the top five tourism destinations in Africa by 2020. With nine UNESCO World Heritage sites, a burgeoning hospitality sector and several major infrastructure projects either underway or in the planning, the future for tourism in Ethiopia is looking exceptionally bright."
- Jessica Kelly, Senior Tourism Analyst
This report looks at the following areas:
- How has the tourism industry grown over the past decade?
- Which are Ethiopia’s key source markets?
- How has Ethiopian Airlines’ growth contributed to tourism growth?
- How has the rebranding ‘Ethiopia, Land of Origins’ affected tourism?
- What does the future hold for tourism in Ethiopia following the 2016 state of emergency?
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