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Fiji is one of the 15 small developing island states in the South West Pacific and is located in the Pacific Ocean approximately 3,000km off the east coast off Australia. The country is comprised of 322 islands, most of them very small. The majority of people live on Viti Levu, the largest island. Fiji is the second-largest island nation in the South Pacific in terms of economy and population after Papua New Guinea. Fiji has been the traditional hub of the South Pacific for airlines, shipping services, trading and higher education.

The first settlements in Fiji were started by voyaging traders and settlers from the west about 5,000 years ago. The Dutch explorer Abel Tasman visited Fiji in 1643; however, the ferocity of the cannibal lifestyle deterred European sailors from going near Fijian waters, giving Fiji the name Cannibal Isles.

Fiji is an ideal tropical getaway for Australian and New Zealanders as it is both close and affordable. Australia, New Zealand and the US are the main source countries and together represent 75% of total tourist arrivals. Fiji is mostly known as a sun-and-sand destination but over the past ten years, the country has increasingly promoted its rich culture and nature.

Tourist arrivals are always very sensitive to political unrest in a country and the different coup d’etats have each caused a drop in arrivals. The political situation has stabilised over the last five years and in 2011, Fiji received a record number of 675,050 foreign visitors.



Liqueurs - UK - January 2012

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Table of contents

Table of contents

  1. Fiji: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

              • Viti Levu
                • Mamanuca Islands
                  • Yasawa Islands
                    • Taveuni
                    • Tourism and the Economy

                        • Figure 1: International tourism receipts, 2006-10
                        • Figure 2: Hotel receipts by area, 2010-11
                    • Arrivals

                      • International
                        • Figure 3: International visitor arrivals to Fiji, 2002-11
                        • Figure 4: International visitor arrivals to Fiji, January-March 2012
                        • Figure 5: International tourist arrivals, by region, 2007-11
                        • Figure 6: Arrivals from top eight source markets, by country of residence, 2007-11
                      • Domestic
                        • Figure 7: Overnight stays in hotels and similar establishments by domestic guests, 2006-10
                    • Market Characteristics

                      • International
                        • Purpose of visit
                          • Figure 8: International visitor arrivals, by purpose of visit, 2007-11
                        • Seasonality
                          • Figure 9: International visitor arrivals by month, 2010-11
                        • Length of stay
                          • Figure 10: Length of stay of international visitors arrivals, 2006-10
                          • Figure 11: Length of stay by nationality, 2006-10
                        • Domestic
                        • Transport

                            • Figure 12: Foreign vistor arrivals by mode of transport, 2006-10
                          • Air
                            • Figure 13: Air arrivals and departures in Fiji, 2007-11
                          • Road
                            • Rail
                              • Sea
                                • Figure 14: Cruise passengers in Fiji, 2007-11
                            • Accommodation

                                  • Figure 15: Number of beds and rooms in Fiji*, 2010-11
                                  • Figure 16: Available room nights and occupancy by region, 2010-11
                              • Tourism News

                                • What Next?

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