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“Located in a remote corner of Northern Europe and with around one third of its landmass situated in the Arctic Circle, Finland offers exceptional outdoor adventures and natural attractions that include extensive taiga forest, islands and coastline, and thousands of lakes, gouged out by the retreating ice during the Ice Age. Recently hailed the ‘Happiest Country in the World’, Finland offers an outstanding travel experience that inspires the enjoyment of local experiences that is bang on the global travel trend of today.”
– Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

  • How does the tourism industry contribute to Finland’s economy?
  • Which are the major source markets to Finland and when do they travel?
  • What major infrastructure projects will have positive benefits for the tourism industry?
  • What is the state of the hospitality sector in Finland?
  • Why is Finland the world’s happiest country?

What's included

What's included

Table of contents

Table of contents

  1. Finland: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

              • Tourism and the Economy

                  • Figure 1: Tourism demand, 2014-17
                  • Figure 2: Distribution of employment in the tourism industry by sector, 2015
              • Arrivals

                • International
                  • Figure 3: International arrivals & overnights to all types of accommodation, 2014-18
                  • Figure 4: International tourist arrivals to all types of accommodation, 2014-18
                  • Figure 5: Top source countries to Finland by arrivals to all types of accommodation, 2016-18
                  • Figure 6: Top source countries to Finland by overnights to all accommodation, 2017-18
                • Domestic
                  • Figure 7: Domestic arrivals & overnights in all types of accommodation, 2014-18
              • Market Characteristics

                • International
                  • Purpose of visit
                    • Seasonality
                      • Figure 8: Inbound arrivals to all types of accommodation by month, 2017-18
                    • Length of stay
                      • Figure 9: Average length of stay for top source markets, 2017-18
                    • Domestic
                      • Purpose of visit
                        • Figure 10: Domestic tourism trips by purpose of visit, 2016-18
                      • Seasonality
                        • Figure 11: Domestic arrivals in all types of accommodation, 2017-18
                      • Length of stay
                      • Transport

                        • Air
                          • Figure 12: International traffic at Helsinki Airport, % of all passengers, 2018
                          • Figure 13: Finnair annual passengers, 2014-18
                        • Road
                          • Rail
                            • Sea
                            • Accommodation

                                • Figure 14: Tourist accommodation stock in Finland, 2016-18
                                • Figure 15: Hotel occupancy rates (%) by month, 2018*
                              • The hotel market in Helsinki
                                • Figure 16: New hotel developments in Helsinki, 2018
                            • Tourism News

                              • Finland in 2019 – the World’s Happiest Country
                                • Rent-A-Finn campaign
                                • What Next?

                                  • Finland prepares for tourism growth

                                  About the report

                                  This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                  • The Consumer

                                    What They Want. Why They Want It.

                                  • The Competitors

                                    Who’s Winning. How To Stay Ahead.

                                  • The Market

                                    Size, Segments, Shares And Forecasts: How It All Adds Up.

                                  • The Innovations

                                    New Ideas. New Products. New Potential.

                                  • The Opportunities

                                    Where The White Space Is. How To Make It Yours.

                                  • The Trends

                                    What’s Shaping Demand – Today And Tomorrow.

                                  Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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