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Finland is a major exporting country where, economically speaking, tourism takes a back seat to forestry and the high-tech industry. Nonetheless, in 2009, it attracted 5.6 million international visitors – more or less the same number of people who live in this sparsely populated Nordic nation. Revenues from international travellers totalled just over €2 billion, while Finns spent €3.1 billion abroad, resulting in a revenue shortfall of €1.1 billion.

Although the tourism industry does not generate a positive balance for government coffers, starting in 2005, the number of international travellers who visited Finland was increasing, year on year, peaking at 6 million arrivals in 2008. There was a drop in numbers in 2009, when, thanks to the economic recession, 377,000 fewer foreigners travelled to the country. Its largest source markets are neighbouring Russia and Sweden, which in 2009 together represented 51% of inbound travel.

What's included

What's included

Table of contents

Table of contents

  1. Finland

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

              • Helsinki
                • Turku
                  • Southern Finland and the Åland archipelago
                    • Lapland
                    • Tourism and the Economy

                          • Figure 1: Capital investment in Finland’s tourism sector, 2005-10
                          • Figure 2: International tourism receipts, expenditure and tourism balance, 2005-09
                          • Figure 3: Travel & tourism economy showing direct and indirect impact on employment and GDP, 2005-09
                      • Arrivals

                        • International
                          • Figure 4: International overnight arrivals in the Nordic countries, 2005-09
                          • Figure 5: International visitor arrivals, 2005-09
                          • Figure 6: Leading international source markets, 2005-09
                        • Domestic
                        • Market Characteristics

                          • International
                            • Purpose of visit
                              • Seasonality
                                • Figure 7: International visitors by month, showing seasonality, 2005-09
                              • Length of stay
                                • Domestic
                                  • Purpose of visit
                                    • Seasonality
                                      • Length of stay
                                      • Transport

                                          • Figure 8: Mode of transport used by foreign tourists, 2005-09
                                        • Air
                                          • Figure 9: Passenger air traffic – domestic and international, 2005-09
                                        • Road
                                          • Rail
                                            • Sea
                                            • Accommodation

                                                • Figure 10: Type of accommodation used by international travellers, 2009
                                              • The MICE market
                                              • Tourism News

                                                • What Next?

                                                  About the report

                                                  This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                  • The Consumer

                                                    What They Want. Why They Want It.

                                                  • The Competitors

                                                    Who’s Winning. How To Stay Ahead.

                                                  • The Market

                                                    Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                  • The Innovations

                                                    New Ideas. New Products. New Potential.

                                                  • The Opportunities

                                                    Where The White Space Is. How To Make It Yours.

                                                  • The Trends

                                                    What’s Shaping Demand – Today And Tomorrow.

                                                  Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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