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Looking at international tourist arrivals, the story of 2009 and 2010 is one of a partial recovery from the recession, followed by a flattening of the inbound market. France, however, has maintained its position as the most popular country in the world, heading the list of the UNWTO’s top ten destinations. In 2010, France attracted 76.8 million foreign tourists (the same number as in 2009), accounting for 16.1% of overall international tourist arrivals in Europe.

In the accommodation sector, a new, one- to five-star classification system, covering all types of properties – from self-catering flats to luxury hotels – is currently being phased in across the country. Years 2010 and 2011 saw several new (and renovated) hotel openings, notably in Paris. Île-de-France (which includes the capital) accounts for 25% of the total number of hotel rooms in France (150,473) but demand has kept up with supply. In 2010, the average occupancy rate in Paris was a healthy 77.2% – 3.6% higher than in 2009.

Country Reports are tourism profiles of destination countries.

This report is produced by one of a global network of industry analysts, who provide market-based information as well as detailed, insightful and localised interpretation of the facts and figures.

Each profile contains information on:

  • Tourist arrivals - overnights and expenditure
  • Purpose of visit - business, leisure or VFR
  • Accommodation supply - operating performance
  • Tourism policy - management
  • Transport - access and infrastructure
  • Tourism funding - promotion and future development

What's included

What's included

Table of contents

Table of contents

  1. France: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

                • Paris
                  • The regions
                    • Normandy
                      • Brittany
                        • The Loire Valley
                          • Provence
                          • Tourism and the Economy

                              • Tourism revenues
                                • Figure 1: International tourism revenues, expenditures and tourism balance, 2006-10
                              • The overall tourism industry
                                • Figure 2: Domestic and international tourism revenues, 2006-10
                              • The travel and tourism economy
                                • Figure 3: Travel and tourism economy showing direct and indirect impact on employment and GDP, 2006-10
                            • Arrivals

                              • International
                                • The most popular destination in the world
                                  • Figure 4: Top 10 destinations for international tourist arrivals, 2007-10
                                • Source countries for international arrivals
                                  • Figure 5: International tourist arrivals, by country/region of residence, 2007-10
                                • Domestic
                                  • Figure 6: Domestic spending on business and leisure travel, 2006-10
                              • Market Characteristics

                                • International
                                  • Purpose of visit
                                    • Seasonality
                                      • Length of stay
                                        • Domestic
                                          • Purpose of visit
                                            • Seasonality
                                              • Length of stay
                                              • Transport

                                                • Air
                                                  • Figure 7: Passenger traffic at Paris CDG and Orly airports, 2006-10
                                                  • Figure 8: Major regional airports handling over 5 million passengers annually, 2006-10
                                                • Road
                                                  • Rail
                                                    • Sea
                                                    • Accommodation

                                                      • Tourism infrastructure
                                                        • Figure 9: Capital investment in tourism and travel, 2006-10
                                                      • Paris accommodation
                                                        • New hotel classification system
                                                          • Conventions and MICE market
                                                          • Tourism News

                                                            • What Next?

                                                              About the report

                                                              This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                              • The Consumer

                                                                What They Want. Why They Want It.

                                                              • The Competitors

                                                                Who’s Winning. How To Stay Ahead.

                                                              • The Market

                                                                Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                              • The Innovations

                                                                New Ideas. New Products. New Potential.

                                                              • The Opportunities

                                                                Where The White Space Is. How To Make It Yours.

                                                              • The Trends

                                                                What’s Shaping Demand – Today And Tomorrow.

                                                              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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