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Description

Description

Insight + Impact - Mintel's commitment to its clients is encapsulated in this simple formula.

Mintel's travel and tourism clients gain global insight into the latest consumer trends, issues and developments in the industry. Our high quality data, meaningful analysis and actionable recommendations always positively impact our clients' business.

Travel and Tourism Analyst

Travel and Tourism Analyst is a unique series of 20 reports, designed to keep tourism organisations, tourist boards, leading travel operators, academic institutions and investment houses in touch with global travel trends.

Gain insight into:

  • The most significant developments in transport trends

  • Accommodation trends

  • Travel industry technology issues

  • Growth travel market sectors

  • Shifting outbound travel trends

  • Niche travel markets

Use Travel and Tourism Analyst to:

  • Identify opportunities for growth

  • Increase your market intelligence quickly and easily

  • Strategise consumer targeting

  • Translate consumer trends into business drivers

  • Pin-point threats and adjust your business plans accordingly

What's included

What's included

Table of contents

Table of contents

  1. The Gambia

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

              • Beach tourism
                • Diaspora tourism
                  • Ecotourism
                  • Tourism and the Economy

                      • Figure 1: International tourism receipts, 2004-08
                      • Figure 2: Travel and tourism employment, 2005-09
                  • Arrivals

                    • International
                      • Figure 3: International visitor arrivals*, 2000-09
                      • Figure 4: International visitor arrivals*, 2009-10
                      • Figure 5: International tourist arrivals, by region*, 2005-09
                      • Figure 6: Arrivals from top ten source markets, by country of residence*, 2005-09
                    • UK
                      • The Netherlands
                        • Scandinavia
                          • Spain
                            • Germany
                              • Domestic
                              • Market Characteristics

                                • International
                                  • Purpose of visit
                                    • Figure 7: International visitor arrivals, by purpose of visit*, 2005-09
                                  • Seasonality
                                    • Figure 8: International visitor arrivals, by month*, 2009
                                  • Length of stay
                                    • Figure 9: Average length of stay for international visitors*, 2005-09
                                  • Domestic
                                  • Transport

                                    • Air
                                      • Road
                                        • Rail
                                          • Sea
                                          • Accommodation

                                              • Figure 10: Number of hotels and rooms in The Gambia, 2005-09
                                              • Figure 11: Main hotels in The Gambia, 2011
                                          • Tourism News

                                            • Organisation of tourism
                                              • Tourism development strategy and goals
                                                • Marketing
                                                • What Next?

                                                  About the report

                                                  This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                  • The Consumer

                                                    What They Want. Why They Want It.

                                                  • The Competitors

                                                    Who’s Winning. How To Stay Ahead.

                                                  • The Market

                                                    Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                  • The Innovations

                                                    New Ideas. New Products. New Potential.

                                                  • The Opportunities

                                                    Where The White Space Is. How To Make It Yours.

                                                  • The Trends

                                                    What’s Shaping Demand – Today And Tomorrow.

                                                  Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                  Trusted by companies. Big and small.

                                                  • bell
                                                  • boots
                                                  • google
                                                  • samsung
                                                  • allianz
                                                  • kelloggs
                                                  • walgreens
                                                  • redbull
                                                  • unilever
                                                  • Harvard
                                                  • pinterest
                                                  • new-york-time