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“Germany has the world’s second-largest cruise market (after the US). In 2015, German cruisers totalled almost 1.8 million – a figure expected to rise to an estimated 2 million in 2016. Cruising has proven to be so popular that there is a shortage of capacity in the German market – something that will likely be rectified by 2018, when five new ships come online.”

- Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

  • What factors play into the popularity of city breaks in Germany?
  • Why has the VFR (visiting friends and family) sector grown during the past decade?
  • How are immigrants contributing to Germany’s tourism industry?
  • In what ways will Brexit affect the travel and tourism sector?

What's included

What's included

Table of contents

Table of contents

  1. Germany: Key Facts

    • Introduction

      • Data Sources

          • History
            • Geography
            • Attractions

                • City destinations
                  • Berlin – City of Cool
                    • Cologne – City of Exuberance
                      • Dresden – City of Culture
                        • Düsseldorf – City of Fashion
                          • The remaining ‘Magic Cities’
                            • Other attractions – niche markets
                              • Automobile tourism
                                • Christmas markets
                                  • Food tourism
                                  • Tourism and the Economy

                                      • An export-driven economy
                                        • Figure 1: International tourism receipts, 2011-15
                                      • The impact of travel and tourism on the German economy
                                        • Figure 2: Travel & tourism economy showing direct & indirect impact on GDP & employment over the past decade, 2005-15
                                      • More workers needed
                                      • Arrivals

                                        • International
                                          • Figure 3: Top 10 destinations worldwide for tourism arrivals, 2011-14
                                        • Will Germany move further up the top-10 list?
                                          • Figure 4: International arrivals to Germany, 2011-15
                                        • Source markets
                                          • Figure 5: Leading source markets by overnight stays, showing changes over the decade between 2005-15
                                        • Domestic and outbound
                                          • Figure 6: Domestic arrivals by overnight stays, 2005-15
                                      • Market Characteristics

                                        • International
                                          • Purpose of visit/Length of stay
                                            • Figure 7: Inbound trips by Europeans by purpose of visit, 2005-15
                                          • Seasonality
                                            • Domestic
                                              • Purpose of visit/Length of stay
                                                • Seasonality
                                                • Transport

                                                  • Air
                                                    • Figure: 8: Top 10 busiest airports in Europe, 2015
                                                  • Major airlines
                                                    • Road
                                                      • Rail
                                                        • Sea
                                                        • Accommodation

                                                            • Hotel companies – market share
                                                              • New hotel openings
                                                                • InterContinental Hotels Group (IHG)
                                                                  • Starwood Hotels & Resorts Worldwide
                                                                    • Whitbread
                                                                      • Wyndham Hotel Group
                                                                        • The MICE market
                                                                          • Figure 9: Germany’s ranking as a venue for international meetings & conferences, 2014
                                                                      • Tourism News

                                                                          • Travel-trade fairs
                                                                            • German Travel Mart (GTM)
                                                                              • ITB Berlin
                                                                              • What Next?

                                                                                About the report

                                                                                This interactive report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data carried out across Germany, but our industry experts put that data into context and you’ll quickly understand:

                                                                                • The Consumer

                                                                                  What They Want. Why They Want It.

                                                                                • The Competitors

                                                                                  Who’s Winning. How To Stay Ahead.

                                                                                • The Market

                                                                                  Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                • The Innovations

                                                                                  New Ideas. New Products. New Potential.

                                                                                • The Opportunities

                                                                                  Where The White Space Is. How To Make It Yours.

                                                                                • The Trends

                                                                                  What’s Shaping Demand – Today And Tomorrow.

                                                                                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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