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Tourism – both domestic and inbound – is big business in Germany. Over the past two decades, the number of international tourist arrivals has roughly doubled, reaching a projected 29.2 million in 2012. The German National Tourist Board (GNTB) is the successful driving force behind tourism development. Since the fall of the Berlin Wall, tourism has experienced almost annual growth. This is an impressive achievement in light of the challenges that have faced the global travel market over the last decade. These include the threat of global terrorism post 9/11, SARS (Severe acute respiratory syndrome), swine flu and the prolonged grounding of flights due to the volcanic ash cloud created by the Icelandic volcano Eyjafjallajökull. World tourism is also still experiencing the ramifications of the current global financial crisis, the impact of which is currently being keenly felt in the Eurozone.

Country Reports are tourism profiles of destination countries.

This report is produced by one of a global network of industry analysts, who provide market-based information as well as detailed, insightful and localised interpretation of the facts and figures.

Each profile contains information on:

  • Tourist arrivals - overnights and expenditure
  • Purpose of visit - business, leisure or VFR
  • Accommodation supply - operating performance
  • Tourism policy - management
  • Transport - access and infrastructure
  • Tourism funding - promotion and future development

What's included

What's included

Table of contents

Table of contents

  1. Germany: Key Facts

    • Introduction

      • Data Sources

          • History
            • Geography
            • Attractions

                • Figure 1: Overnight stays, by federal state, 2010-12
                • Figure 2: Arrivals in key cities, 2009-12
            • Tourism and the Economy

                • Figure 3: Income generated by international tourists, 2008-12
                • Figure 4: Value of the direct travel and tourism industry to Germany, 2004-12
            • Arrivals

              • International
                • Figure 5: Arrivals in registered accommodation establishments, 1992-2012
                • Figure 6: Top 10 international source markets, by arrivals, 2009-12
              • Emerging destinations
                • Figure 7: Arrivals from emerging markets, 2009-12
              • Domestic
                • Figure 8: Domestic travel and tourism spending, 1993-2012
                • Figure 9: Annual change in domestic travel and tourism spending, 1993-2012
            • Market Characteristics

              • International
                • Purpose of visit
                  • Figure 10: Purpose of visit for European travellers, 2009-12
                  • Figure 11: Inbound business trips to European countries, 2009-12
                  • Figure 12: Purpose of visit for European business tourists in Germany, 2009-12
                  • Figure 13: International meetings, by country, 2003-12
                • Seasonality
                  • Figure 14: Overnights in accommodation establishments, by month, 2008-12
                • Length of stay
                  • Figure 15: Average length of stay by international tourists, 2000-12
                • Domestic
                  • Purpose of visit
                    • Seasonality
                      • Figure 16: Seasonality of domestic tourism, 2010-12
                    • Length of stay
                      • Figure 17: Average length of stay, by domestic tourists, 2000-12
                  • Transport

                      • Air
                        • Figure 18: Passenger volumes at Germany’s international airports, 2008-12
                      • Road
                        • Rail
                          • Sea
                          • Accommodation

                              • Figure 19: Overnight stays in tourist accommodation, 2005-12
                              • Figure 20: Capacity of accommodation establishments in Germany, 2009-12
                              • Figure 21: Hotel and guesthouse occupancy rates in Germany, 2008-12
                          • Tourism News

                            • What Next?

                                • Figure 22: International arrivals forecast, 2013-20
                                • Figure 23: Value of the German travel and tourism industry forecast, 2013-20

                            About the report

                            This interactive report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data carried out across Germany, but our industry experts put that data into context and you’ll quickly understand:

                            • The Consumer

                              What They Want. Why They Want It.

                            • The Competitors

                              Who’s Winning. How To Stay Ahead.

                            • The Market

                              Size, Segments, Shares And Forecasts: How It All Adds Up.

                            • The Innovations

                              New Ideas. New Products. New Potential.

                            • The Opportunities

                              Where The White Space Is. How To Make It Yours.

                            • The Trends

                              What’s Shaping Demand – Today And Tomorrow.

                            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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