Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Description

Description

It is probably safe to say that until recently Ghana’s tourism industry was not a priority for the government. The West African nation is rich in natural resources and over the past decade, commodities have fetched record high prices, earning sizeable export revenues for the State. As a source of foreign exchange, tourism took a back seat to other, more profitable industries. Things are, however, slowly changing.

Commodity prices are weakening and with it Ghana’s gross domestic product (GDP) growth, predicted to be 7.8% in 2013 (IMF estimate) – 0.4% lower than 2012. A new government, elected in December 2012, is once more turning its attention to tourism, instigating upgrades to the railways and roads and allocating funds for marketing and promotion, detailed in the 2013 budget.

What's included

What's included

Table of contents

Table of contents

  1. Ghana: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

                • Ghanaian culture
                  • Greater Accra Region
                    • Central Ghana and the south coast
                      • Ashanti Region
                      • Tourism and the Economy

                        • Economic overview
                          • Figure 1: Mo Ibrahim Governance Index, 2012
                        • The oil and gas sector
                          • International tourism revenues
                            • Figure 2: International tourism spending, 2008-13
                          • Tourism and employment/GDP
                            • Figure 3: Travel & tourism economy showing direct & indirect impact on employment & GDP, 2008-13
                        • Arrivals

                          • International
                            • Figure 4: International tourist arrivals, 2007-11*
                          • Domestic
                            • Figure 5: Domestic arrivals at Ghana’s leading tourist attractions, 2008-12
                          • Domestic tourism spending on the rise
                            • Figure 6: Domestic travel & tourism spending (business & leisure), 2009-13*
                        • Market Characteristics

                          • International
                            • Purpose of visit
                              • Seasonality
                                • Length of stay
                                  • Domestic
                                    • Purpose of visit
                                      • Seasonality
                                        • Length of stay
                                        • Transport

                                            • Air
                                              • An increase in passenger traffic
                                                • Figure 7: International passenger movements through Kotoka International Airport, 2005-12
                                              • Road
                                                • Rail
                                                  • Sea
                                                  • Accommodation

                                                      • Figure 8: Capital investment in travel & tourism, 2008-13*
                                                      • Figure 9: Number of hotels & rooms over a 10-year period, 2001-11*
                                                    • The MICE market
                                                    • Tourism News

                                                        • Travel trade fairs
                                                        • What Next?

                                                          This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                          • Market

                                                            Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                          • Consumer

                                                            Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                          • Brand/Company

                                                            Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                          • Data

                                                            Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                          Trusted by companies. Big and small.

                                                          • bell
                                                          • boots
                                                          • google
                                                          • samsung
                                                          • allianz
                                                          • kelloggs
                                                          • walgreens
                                                          • redbull
                                                          • unilever
                                                          • Harvard
                                                          • pinterest
                                                          • new-york-time