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Greece is a leading European tourist destination, attracting over 16.5 million visitors in 2011. The country is an important source of sun and sea tourism, with the bulk of tourists attracting large numbers of Europeans. A high proportion of visitors (50%) travel to the Greek mainland and its archipelago of islands at the height of the European summer– July through to September.

In recent years, however, Greece has received global media attention for reasons aside from tourism. The country has endured several years of recession, but unlike other European markets, has had to rely on financial assistance from other countries to enable its economy to function. In 2011 and 2012, the situation surrounding the Greek economy has proven, and continues to prove, problematic. Domestic tourism has waned, although the negative press does not appear to have significantly impacted inbound tourism.

Country Reports are tourism profiles of destination countries.

This report is produced by one of a global network of industry analysts, who provide market-based information as well as detailed, insightful and localised interpretation of the facts and figures.

Each profile contains information on:

  • Tourist arrivals - overnights and expenditure
  • Purpose of visit - business, leisure or VFR
  • Accommodation supply - operating performance
  • Tourism policy - management
  • Transport - access and infrastructure
  • Tourism funding - promotion and future development

What's included

What's included

Table of contents

Table of contents

  1. Greece: Key Facts

    • Introduction

      • Data Sources

          • History
            • Geography
            • Attractions

              • Tourism and the Economy

                  • Austerity measures
                    • Leaving the Eurozone?
                      • Figure 1: GDP of Greece, 2006-10
                    • Tourism revenues
                      • Figure 2: International tourism receipts, 2008-10
                  • Arrivals

                        • Figure 3: International tourism arrivals, 2007-10
                      • International
                          • Figure 4: International arrivals to Greece, by region, 2009-10
                          • Figure 5: Leading sources of international arrivals to Greece, 2007-10
                        • Domestic
                          • Figure 6: Domestic tourism undertaken by Greek residents*, 2007-10
                      • Market Characteristics

                        • International
                          • Purpose of visit
                            • Seasonality
                              • Figure 7: Arrivals of non-residents at hotels and similar establishments, 2008-09*
                            • Length of stay
                              • Domestic
                                • Purpose of visit
                                  • Seasonality
                                    • Figure 8: Number of nights taken on domestic holidays (4+ nights), by Greek residents*, 2008-09**
                                  • Length of stay
                                    • Figure 9: Length of stay of domestic holidays (4+ nights) taken by Greek residents* aged 15+, 2008-09**
                                • Transport

                                    • Figure 10: Total arrivals by mode of transport, 2009-10
                                  • Air
                                    • LCCs take advantage of cut in airport fees
                                      • Figure 11: Non-resident air arrivals by airport, 2009-10
                                    • Road
                                      • Rail
                                        • Sea
                                        • Accommodation

                                            • Figure 12: Tourist arrivals of Greek residents and foreigners (non-residents) in Greek accommodation, 2008-09*
                                          • Domestic trends
                                            • Figure 13: Types of accommodation used by Greek tourists on holidays over four nights, 2009*
                                        • Tourism News

                                            • Greek Tourism 2020
                                            • What Next?

                                              About the report

                                              This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                              • The Consumer

                                                What They Want. Why They Want It.

                                              • The Competitors

                                                Who’s Winning. How To Stay Ahead.

                                              • The Market

                                                Size, Segments, Shares And Forecasts: How It All Adds Up.

                                              • The Innovations

                                                New Ideas. New Products. New Potential.

                                              • The Opportunities

                                                Where The White Space Is. How To Make It Yours.

                                              • The Trends

                                                What’s Shaping Demand – Today And Tomorrow.

                                              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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