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Description

Description

“Greece has a strong tourism product comprising a wealth of important classical antiquities dating back to ancient civilisations that have helped shaped modern life today, combined with some of the world’s loveliest beaches dotted around the many islands in the Mediterranean. It is beginning to emerge from a long period of economic hardship and its tourism industry is making a significant contribution to the nation’s recovery.”
- Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

  • How is Greece’s economy recovering and what is tourism’s contribution to its recovery?
  • Which are the top source markets to Greece and where can changes be found?
  • How does seasonality affect tourism and how is it being addressed?
  • What is the state of the cruise industry in Greece?
  • How is the accommodation sector developing to meet the increased demand?
  • What are the prospects for the tourism sector?

What's included

What's included

Table of contents

Table of contents

  1. Greece: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

              • Tourism and the Economy

                    • Figure 1: International tourism expenditure, 2012-17
                    • Figure 2: Total expenditure & average spend by trip by top source markets, 2014-15
                • Arrivals

                  • International
                    • Figure 3: International tourist arrivals, 2012-17*
                    • Figure 4: International tourist arrivals by region, 2012-15
                    • Figure 5: International tourist arrivals by top source markets, 2014-15
                  • Domestic
                    • Figure 6: Domestic tourist arrivals at main Greek airports, 2015-17
                • Market Characteristics

                  • International
                    • Purpose of visit
                      • Seasonality
                        • Figure 7: International tourist arrivals by month, 2015-16
                      • Length of stay
                        • Figure 8: Average length of stay (nights) of international tourists, 2013-15
                      • Domestic
                        • Purpose of visit
                          • Seasonality
                            • Figure 9: Domestic tourism arrivals by month, 2015-16
                          • Length of stay
                          • Transport

                              • Figure 10: International arrivals by mode of transport (air & road), 2015-16
                            • Air
                              • Figure 11: International air arrivals by airport, 2015-16
                            • Road
                              • Rail
                                • Sea
                                  • Figure 12: Passenger ferry arrivals, 2012-15
                                  • Figure 13: Passenger traffic to island groups, Jan-June 2017
                                  • Figure 14: Cruise ships & passenger numbers, 2013-16
                              • Accommodation

                                  • Figure 15: Tourist accommodation supply, 2005-16
                                  • Figure 16: Hotel supply by region, 2016
                              • Tourism News

                                • Growth in the sharing economy impacting hotel sector
                                  • Approval secured for €8-billion Hellenikon Resort
                                  • What Next?

                                    • Tourism to be diversified
                                      • Forecasts

                                      About the report

                                      This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                      • The Consumer

                                        What They Want. Why They Want It.

                                      • The Competitors

                                        Who’s Winning. How To Stay Ahead.

                                      • The Market

                                        Size, Segments, Shares And Forecasts: How It All Adds Up.

                                      • The Innovations

                                        New Ideas. New Products. New Potential.

                                      • The Opportunities

                                        Where The White Space Is. How To Make It Yours.

                                      • The Trends

                                        What’s Shaping Demand – Today And Tomorrow.

                                      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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