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Travel and Tourism - Greece - November 2017

“Greece has a strong tourism product comprising a wealth of important classical antiquities dating back to ancient civilisations that have helped shaped modern life today, combined with some of the world’s loveliest beaches dotted around the many islands in the Mediterranean. It is beginning to emerge from a long period of economic hardship and its tourism industry is making a significant contribution to the nation’s recovery.”
- Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

  • How is Greece’s economy recovering and what is tourism’s contribution to its recovery?
  • Which are the top source markets to Greece and where can changes be found?
  • How does seasonality affect tourism and how is it being addressed?
  • What is the state of the cruise industry in Greece?
  • How is the accommodation sector developing to meet the increased demand?
  • What are the prospects for the tourism sector?

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Table of contents

  1. Greece: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

              • Tourism and the Economy

                    • Figure 1: International tourism expenditure, 2012-17
                    • Figure 2: Total expenditure & average spend by trip by top source markets, 2014-15
                • Arrivals

                  • International
                    • Figure 3: International tourist arrivals, 2012-17*
                    • Figure 4: International tourist arrivals by region, 2012-15
                    • Figure 5: International tourist arrivals by top source markets, 2014-15
                  • Domestic
                    • Figure 6: Domestic tourist arrivals at main Greek airports, 2015-17
                • Market Characteristics

                  • International
                    • Purpose of visit
                      • Seasonality
                        • Figure 7: International tourist arrivals by month, 2015-16
                      • Length of stay
                        • Figure 8: Average length of stay (nights) of international tourists, 2013-15
                      • Domestic
                        • Purpose of visit
                          • Seasonality
                            • Figure 9: Domestic tourism arrivals by month, 2015-16
                          • Length of stay
                          • Transport

                              • Figure 10: International arrivals by mode of transport (air & road), 2015-16
                            • Air
                              • Figure 11: International air arrivals by airport, 2015-16
                            • Road
                              • Rail
                                • Sea
                                  • Figure 12: Passenger ferry arrivals, 2012-15
                                  • Figure 13: Passenger traffic to island groups, Jan-June 2017
                                  • Figure 14: Cruise ships & passenger numbers, 2013-16
                              • Accommodation

                                  • Figure 15: Tourist accommodation supply, 2005-16
                                  • Figure 16: Hotel supply by region, 2016
                              • Tourism News

                                • Growth in the sharing economy impacting hotel sector
                                  • Approval secured for €8-billion Hellenikon Resort
                                  • What Next?

                                    • Tourism to be diversified
                                      • Forecasts

                                      Travel and Tourism - Greece - November 2017

                                      US $223.88 (Excl.Tax)