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Description

Description

In 2004, Hurricane Ivan devastated the island nation of Grenada, destroying 90% of its structures, levelling its agricultural base and most of its tourism facilities. Hurricane Emily followed in 2005, further damaging the island. The cost of rebuilding from the twin catastrophes deepened the government’s debt to international lenders and derailed plans to grow tourism, the island’s main source of foreign exchange and major source of employment. Four years later, while still rebuilding its infrastructure and tourism facilities, the worldwide recession hit, slowing arrivals and revenue as well as much-needed foreign direct investment in the tourism sector.

Near-term signals are mixed. In 2011, stopover arrivals increased by 5.4% and may be a sign of a turnaround but cruise arrivals declined for the second consecutive year. In addition to a recovering economy, additional airlift from Canada and the UK has buoyed arrivals.

Tourism growth in Grenada faces many challenges. Since 2004, limited preparedness for severe weather has become a main issue. The UK’s 8% increase on air passenger duty (APD) to the Caribbean, which took effect in April 2012, could increase ticket prices by as much as £80 (US$125). Higher fuel prices, added to already costly air transportation, will reduce arrivals from all markets. A longer economic recovery in Grenada’s source markets may further delay much-needed expansion and upgrades in the hotel sector as well as enhancement of the tourism product and marketing.

What's included

What's included

Table of contents

Table of contents

  1. Grenada: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

                • Sun, sea, sand
                  • Cultural heritage
                    • Nature
                    • Tourism and the Economy

                          • Figure 1: Expenditure by cruise passengers, stay-overs and same-day arrivals, 2004-10
                          • Figure 2: Average length of stay and average daily expenditure by market, 2008*
                      • Arrivals

                        • International
                          • Figure 3: Arrivals by country or region*, 2004-11
                          • Figure 4: Arrivals by major European markets, 2010-11
                        • CARICOM/other Caribbean
                          • Domestic
                            • International
                              • Purpose of visit
                                • Figure 5: Arrivals by purpose of visit, 2004-11
                              • Seasonality
                                • Figure 6: Arrivals in Grenada by month, 2006-11
                              • Length of stay
                                • Regional/domestic
                                  • CARICOM/other Caribbean
                                    • Purpose of visit
                                      • Seasonality
                                        • Length of stay
                                          • Domestic/non-resident Grenadians
                                            • Figure 7: Arrivals of non-resident Grenadians by country or region, 2004-11
                                        • Transport

                                          • Air
                                            • Figure 8: Arrivals by type of transport*, 2004-11
                                          • Road
                                            • Rail
                                              • Sea
                                                • Figure 9: Cruise passenger arrivals by month, 2006-11
                                                • Figure 10: Cruise calls in Grenada, 2010-11
                                            • Accommodation

                                                • Figure 11: Number of rooms and beds in hotels and similar establishments, 2004-10
                                                • Figure 12: Arrivals by type of accommodation*, 2004-11
                                              • New projects
                                              • Tourism News

                                                  • Yachting
                                                    • Dive tourism
                                                      • Emerging niches
                                                        • Agritourism
                                                          • Community tourism
                                                            • Culture and heritage
                                                              • Diaspora/genealogy tourism
                                                                • Horticultural tourism
                                                                  • Soft adventure
                                                                    • Ecotourism
                                                                    • What Next?

                                                                        • The future according to the GBT

                                                                        About the report

                                                                        This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                        • The Consumer

                                                                          What They Want. Why They Want It.

                                                                        • The Competitors

                                                                          Who’s Winning. How To Stay Ahead.

                                                                        • The Market

                                                                          Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                        • The Innovations

                                                                          New Ideas. New Products. New Potential.

                                                                        • The Opportunities

                                                                          Where The White Space Is. How To Make It Yours.

                                                                        • The Trends

                                                                          What’s Shaping Demand – Today And Tomorrow.

                                                                        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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