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Description

Description

“A ravishing, intriguing and unforgettable Central America country, Guatemala, the ‘heart of the Mayan World’, is taking steps to address challenges to the development of its huge, largely untapped, tourism potential.”
– Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

  • What is the current state of the tourism sector in Guatemala?
  • Who visits Guatemala, and what do they do there?
  • What are Guatemala’s tourism strengths and weaknesses?
  • What are the current and future trends in Guatemala’s tourism?

What's included

What's included

Table of contents

Table of contents

  1. Guatemala: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

                • City life
                  • The Altiplano
                    • Petén, the Mayan World
                      • Izabal, Caribbean region
                        • Pacific Coast
                          • The mystical east
                            • Verapaces
                            • Tourism and the Economy

                                  • Figure 1: Foreign exchange earnings from tourism, 2012-16
                                • Expenditure
                                  • Figure 2: Tourism expenditure, by country of residence, 2016*
                              • Arrivals

                                • International
                                    • Figure 3: International arrivals to Guatemala, by year, 2006-17
                                    • Figure 4: International tourism arrivals to Guatemala, by region & country of residence, 2015-16*
                                    • Figure 5: International tourism arrivals to Guatemala, by country of residence, 2016*
                                  • Results for 2018
                                    • Domestic
                                    • Market Characteristics

                                      • International
                                        • Purpose of visit
                                          • Figure 6: International tourism arrivals to Guatemala, by purpose of visit, 2012-16*
                                        • Seasonality
                                          • Figure 7: International tourism arrivals to Guatemala, by season, 2016*
                                        • Length of stay
                                          • Figure 8: International tourism arrivals to Guatemala, by average length of stay, 2016*
                                        • Domestic
                                          • Purpose of visit
                                            • Seasonality
                                              • Length of stay
                                              • Transport

                                                  • Figure 9: International tourism arrivals to Guatemala, by mode of transport, 2016*
                                                • Air
                                                  • Road
                                                    • Rail
                                                      • Sea
                                                      • Accommodation

                                                          • Figure 10: Capacity of hotels & similar establishments in Guatemala, 2012-16
                                                          • Figure 11: Movement of domestic & foreign tourists in hotels & similar establishments in Guatemala, 2015-16
                                                          • Figure 12: Domestic & foreign guests & overnights at hotels & similar establishments in the departments of Guatemala, 2016
                                                          • Figure 13: Occupancy rates in hotels & similar establishments in the departments of Guatemala, 2007-16
                                                          • Figure 14: Occupancy rates in hotels & similar establishments in the departments of Guatemala, 2016
                                                      • Tourism News

                                                        • What Next?

                                                          About the report

                                                          This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                          • The Consumer

                                                            What They Want. Why They Want It.

                                                          • The Competitors

                                                            Who’s Winning. How To Stay Ahead.

                                                          • The Market

                                                            Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                          • The Innovations

                                                            New Ideas. New Products. New Potential.

                                                          • The Opportunities

                                                            Where The White Space Is. How To Make It Yours.

                                                          • The Trends

                                                            What’s Shaping Demand – Today And Tomorrow.

                                                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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